AFL jumper sales - Richmond's guernsey is sixth most popular (afl site)

[one-eyed]

AFL jumper sales (% up to the end of Q3 2013)

1. Essendon     10.71
2. Hawthorn     10.70
3. West Coast   8.60
4. Carlton         8.09
5. Collingwood  7.62
6. Richmond     7.04
7. Adelaide     6.52
8. Fremantle    6.47
9. Geelong      5.81
10. Sydney      5.43
11. St Kilda    4.75
12. GWS          3.61
13. Port Adelaide 3.51
14. Brisbane    2.89
15. NMFC        2.58
16. Gold Coast  2.27
17. W.Bulldogs  1.99
18. Melbourne   1.40

http://www.afl.com.au/news/2013-10-19/selling-like-hot-cakes

[Phil Mrakov]

Get adidas, puma or nike and we'll be top 2. Notice Collingwood's drop off after they switched from adidas to star athletic.

It's all about the brand

[Oiafi]

What's classified as a jumper sale? My kids have lots of Richmond stuff but only 1 guernsey. They are attracted to the other stuff. We seem to have a huge range of club wear, not surprised that we don't sell so many jumpers.

[Phil Mrakov]

What's classified as a jumper sale? My kids have lots of Richmond stuff but only 1 guernsey. They are attracted to the other stuff. We seem to have a huge range of club wear, not surprised that we don't sell so many jumpers.

it's the brand. nobody likes kooga. look at the pies switched from adidas to star and they're not selling as much. if we want to make some serious revenue we have to get adidas, puma or nike and we'll go top 2

[bojangles17]

Get adidas, puma or nike and we'll be top 2. Notice Collingwood's drop off after they switched from adidas to star athletic.

It's all about the brand

rubbish, its how the team is going, we'll be top next year, if they were aldi, #doesntmatter

[Coach]

That was almost the first decent post you have ever written until you put a gay hashtag in there, BJ. Oh well.

As the dancing man says, brand has nothing to do with it. I'm wearing our clash jumper with motorola logo thing on it as we speak. It's windy here, is it windy there?

[dwaino]

I've still got the one with Dick Smith on it. Time to update?

[Phil Mrakov]

Get adidas, puma or nike and we'll be top 2. Notice Collingwood's drop off after they switched from adidas to star athletic.

It's all about the brand

rubbish, its how the team is going, we'll be top next year, if they were aldi, #doesntmatter

shows how much you know

[WilliamPowell]

Get adidas, puma or nike and we'll be top 2. Notice Collingwood's drop off after they switched from adidas to star athletic.

It's all about the brand

rubbish, its how the team is going, we'll be top next year, if they were aldi, #doesntmatter

shows how much you know

No shows how much you know

BJ is correct on this one, it's all about how your team is going

Was in the Tigerland store the other week and they had NO 2014 guernseys left apart from a couple of youth ones. That's NO KooGa guernseys left

actually has very little KooGa stuff left at all, hoodys, jackets but no caps or polos.

Brand name on the guernsey doesn't matter, the fact the club had a decent season was the big seller

[Penelope]

mrakov, you can produce bum dribble at the best of times, but this surely takes the cake

[Phil Mrakov]

Get adidas, puma or nike and we'll be top 2. Notice Collingwood's drop off after they switched from adidas to star athletic.

It's all about the brand

rubbish, its how the team is going, we'll be top next year, if they were aldi, #doesntmatter

shows how much you know

No shows how much you know

BJ is correct on this one, it's all about how your team is going

Was in the Tigerland store the other week and they had NO 2014 guernseys left apart from a couple of youth ones. That's NO KooGa guernseys left

actually has very little KooGa stuff left at all, hoodys, jackets but no caps or polos.

Brand name on the guernsey doesn't matter, the fact the club had a decent season was the big seller

You know nothing. Collingwood is the biggest club in the land and has sold poo all guernseys since switching to star. They used to sell way more through adidas. You saying we wouldn't sell more if we switched to adidas?

[WilliamPowell]

You know nothing. Collingwood is the biggest club in the land and has sold poo all guernseys since switching to star. They used to sell way more through adidas. You saying we wouldn't sell more if we switched to adidas?

Firstly the club has sold out of guernsey this year and they are not sponsored by Adidas or Puma but KooGa so how do you explain that? Luck?

Further to that I am saying that if we were sitting with 2-8 win/loss ration after 10 rounds it would not matter which brand appears on the jumpers they would be harder to sell

Winning games of footy impacts on sales not the name

So no I don't think we would sell anymore if we switched.

[Coach]

Only women get angry about such things. Richmond_Groupie LMFAO

[Andyy]

Brand my ass. Nothing to do with it.

Imagine if we'd won the elimination VS Carlton and at least taken a swing at Sydney the week after. We'd be selling more shiz for sure.

[Rampstar]

I dont think the makers name is a big issue for most - I reckon 90% of supporters dont care whether its Kooga or Adidas or Puma or whatever.

Something like the look of the sponsors logo is probably just as important for example the Jeep logo is the best logo we had on our jumper in years. It looks good on the jumper it just goes with our jumper. I reckon people probably see that as just as important as the brand on the neckline of the jumper.