Jeep has also decided to pull the pin on their jumper sponsorship/.
Maybelline has come in to fill the breach.
Maybelline CEO Asia Pacific is delighted at the partnership with the RFC.
"We have always wanted to find a foothold in the exponential market of AFL. Looking for a club that was the right fit for us and our products was a dilemma of sorts but once we laid our eyes on the RFC we felt it was a match made in heaven. We feel that our products are also a best fit for the type of pretty boy girlish type players that RFC seem to have an endless production line for. Furthermore our products don't smear when the players cry or sweat so the boys can look their nightclub best whether running through a torn banner, dropping a simple chest mark or squibbing at a contest"
Nobody from the RFC was available for comment but sources close to the club have indicated that the club are delighted with their new partnership and the "Drive home proud" campaign is now obsolete and that the club has moved and evolved to the "Maybe she's born with it" campaign. The club has felt putting images of Dimma on the scoreboard with statements like "I'm giving 100%. Are you?", or "Drive Home Proud" we're starting to lose their lustre and vibe given how bad RFC third quarters have been in recent weeks so having the "Maybe she's born with it campaign" is something more fresh, exciting, current and pertinent to the way the RFC are laying and the margin the Tigers are down at that stage of the match.
"Keeping fans engaged is what we're all about" have been previous themes engaged by the club and RFC research indicates that by the third quarter most rank and file bona fide RFC fans are at their most vitriolic given the state of the game so calling the players girls and equating them to putting on make up will hopefully alleviate that vitriol and create a sense of emotive understanding and respect for the fans towards the players. It has also been understood that some players are delighted with this new arrangement and that their use of the sponsors product has been given a resonding thumbs up.
