Aligned Leisure - RFC owned subsidiary [merged]

[one-eyed]

Richmond win $5 million leisure centre tender

John Stensholt
The Age
March 23, 2016

Richmond have struck a lucrative deal to manage a string of leisure centres on Melbourne's south-east fringe, transforming the club's business plan and making it one of the most diversified in the AFL.

The deal, which will see the Tigers take the management rights of eight leisure centres in the Cardinia Shire for up to nine years, will add about 15 per cent revenue to Richmond's finances or about $5 million annually via a wholly owned subsidiary, Aligned Leisure.

Richmond has been proactive in the Cardinia region, 50 kilometres south-east of the Melbourne CBD, in recent years, having worked with a demographer to predict where Richmond fans would move as Melbourne's outer fringes expand. "In the last four years our membership database has averaged 9 per cent growth overall, and 26 per cent growth in Cardinia," Richmond's general manager of consumer business, Cain Liddle, said.

Aligned Leisure will be announced as the winning tender on Wednesday and on July 1 assume the management of eight facilities in the shire employing 140 people, including a large aquatic and recreation centre, tennis courts and other swimming pools and facilities under construction. While Richmond won't have its branding on the facilities, it will provide health and fitness and mentoring services and anti-bullying courses free to schools in the shire.

The leisure centres will be a profitable venture from day one, according to club chief executive Brendan Gale. "Across the football industry, there is a flattening of non-broadcast income. We're one of the few clubs in the competition to basically support our entire football department via traditional football revenue, broadcast, sponsorship and membership, so it is critical we identify opportunities and grow our business where it makes strategic sense."

Gale said the move could be the first of many in the leisure sector for the club, and could mean Richmond in the future became just the second Victorian side, after North Melbourne, to shed its po-ker machines. "This is a scalable business, and there are a lot of opportunities. And while we have one relatively small gaming facility you could see a day when our reliance on it substantially lessens."

He said the club, which made a $459,000 net profit from $46.7 million revenue in 2015, has already signed about 70,000 members ahead of the first match of the AFL season on Thursday night against Carlton.

http://www.theage.com.au/afl/afl-news/richmond-win-5-million-leisure-centre-tender-20160322-gno83p.html

[one-eyed]

Off-field win for Tigers over leisure centres

AFL.com.au
March 23, 2016


RICHMOND has scored an off-field coup, winning a tender to manage eight recreation centres in Melbourne's southeast growth corridor.

The Tigers announced on Wednesday that their wholly owned subsidiary Aligned Leisure would from July 1 this year take over the management of the Cardinia Shire Council's major recreation centres.

Richmond expects that more than one million people a year will attend the centres, which are located about 50km southeast of Melbourne and include the Cardinia Life Aquatic and Recreation Centre, Pakenham Regional Tennis Centre and four seasonal aquatic facilities.

"The board and management have a responsibility to our members and supporters to build a strong, sustainable football club and today's announcement is a significant part of delivering on that promise," Richmond chief executive Brendon Gale said.

"Elite-level football is highly-competitive and it is critical we identify opportunities to diversify and grow our business where it makes strategic sense.

"While decisions such as these are about our future, they are also about strengthening the community in which these facilities will operate.

"We look forward to providing Cardinia Shire residents with outstanding service and unprecedented value beyond that through our school and sports programming."

Aligned Leisure will be run by Richmond consumer business manager Cain Liddle and consumer strategy manager Shane Dunne, who both have nearly 15 years' experience managing community recreation facilities.

http://www.afl.com.au/news/2016-03-23/richmond-wins-tender-to-run-leisure-centres-in-southeast-of-melbourne

[Hard Roar Tiger]

"He said the club, which made a $459,000 net profit from $46.7 million revenue in 2015, has already signed about 70,000 members ahead of the first match of the AFL season on Thursday night against Carlton."

 

Nice work Tiger fans. Again, most loyal in the Comp

[one-eyed]

Here's an artist's impression of the Leisure centre:



Read more: http://www.richmondfc.com.au/news/2016-03-23/tigers-continue-to-innovate-with-aligned-leisure-launch

[tony_montana]

Thats great news, well done rfc 

The sooner we ween ourselves off pokies revenue the better. The hypocricy of the afl and clubs when it comes to pokies revenue is pathetic. This is one thing I applaud Nort for

[WilliamPowell]

Great to see them finally looking at other revenue streams

Just a pity they didn't show such interest in working with the other "community partner" they had in the past 

[one-eyed]

RICHMOND has doubled its workforce and opened up what the club hopes will be a game-changing revenue source by taking over eight fitness and recreation centres in Melbourne’s south east.

The club’s wholly-owned subsidiary, Aligned Leisure, has this month taken the keys to eight facilities in Cardinia Shire and has a view to further expansion in the health and fitness industry.

The move will also see Richmond operate its Tiger PAW health and wellbeing program in the 31 primary schools in the region.

The club’s workforce has effectively grown by 150 and it is believed Richmond is the only AFL club to have a major business stream that does not involve hospitality and gaming.

Richmond chief executive Brendon Gale said the new business could allow the club to reassess its revenue streams in the future.

“Gaming is — and will remain — a part of our revenue mix but clearly the Aligned Leisure business has the capacity to grow.

“In the mid-to-long term, that growth will potentially give us flexibility around what our overall revenue mix looks like.

“What we particularly like about the Aligned Leisure business is the focus on health and wellbeing and elite sporting clubs live that every day. It aligns with our core business.”

Having won the tender to run the council’s facilities including Cardinia Life Aquatic and Recreation Centre, Pakenham Regional Tennis Centre and four seasonal aquatic facilities, the Tigers will also take over management of an outdoor synthetic sports ground and the Officer Community Hub, which is under construction.

Richmond made $46.7 million in the last financial year, including $7m from gaming and social club operations, but had costs of $46.2m.

“Revenue diversification is going to become increasingly important and the board considered this opportunity for some time,” Gale said.

“Aligned Leisure will continue to look for tender opportunities that make strategic sense and over time it has the capacity to become an increasingly important part of our business.”

http://www.heraldsun.com.au/sport/afl/teams/richmond/tigers-take-over-eight-fitness-and-recreation-centres-in-melbournes-south-east/news-story/5b2f7e87aed56ebfad36c8ec9b387740

[yellowandback]

I'd like to see the numbers on this on.
150 people on the books is a major overhead cost, not to mention all the other costs associated with 8 properties in a very competitive market.

[Jackstar 1960]

Pity they can't get right the major purpose of a football club but that's another story isn't it
Winning a premiership

[WilliamPowell]

Pity they can't get right the major purpose of a football club but that's another story isn't it
Winning a premiership

Actually part of the board and executive's roles is to bring income intp the place. Its actually one of the key KPI

Cant win anything if ypu cant fund it 

If this means that become less reliant on the FTF and pokie revenue then its a good thing

[one-eyed]

Richmond Tigers eye off border pools management rights

David Johnston
Border Mail
1 December 2017

A COMPANY owned by AFL premiers Richmond is among three short-listed operators selected to bid for the rights to manage the Albury and Wodonga pools for the next five years.

Aligned Leisure, which manages the health, fitness and leisure operations of the Tigers, has been joined by YMCA and Belgravia Leisure on the short-list confirmed by Albury Council this week.

YMCA has managed Wodonga’s WAVES facility since it opened and Belgravia bid for the rights to run the Albury and Lavington pools in 2011.

Due to the Albury and Wodonga pool management contracts ending at the same time, the two councils agreed to explore a joint management model.

But the move has spelt the end of the Albury pools being operated on a family-based model.

The Albury and Lavington pools have been run by Paul Tanner and Lawrie McInnes after members of the Mamouney family were in charge at both swim centres for 20 years.

Matt Mamouney also had a lengthy stint running the former Stanley Street pool in Wodonga.

The company formed by Mr Tanner and Mr McInnes to run the Albury pools submitted an expression of interest for the cross-border management rights, but withdrew.

The Stanley Street pool controversially shut in 2012 in the expectation the central Wodonga land would be snapped up by a developer.

But the pool has sat idle since being demolished a year later.

A joint assessment panel consisting of three staff members each from Albury and Wodonga councils – James Jenkins, Peter Hanes, Michael Stanton, Trevor Ierino, Leon Schultz and Jenelle Williamson – has considered the expressions of interest in recent months.

The management rights also include the Wodonga and Sports and Leisure Centre which has an indoor 25m pool.

The preferred tenderer is expected to be revealed by the two councils in March next year with the contract to start from July 1.

http://www.bordermail.com.au/story/5094473/richmond-tigers-eye-off-border-pools-management-rights/

[one-eyed]

Tigers win tender to manage four aquatic centres

Matt Thompson
afl.com.ay
Apr 27, 2018 12:51PM

AS AFL clubs look for more ways to boost revenue beyond the poker machines, Richmond is taking its sports and leisure centre business to a new level.

The Tigers wholly owned subsidiary Aligned Leisure has successfully won a tender to manager four aquatic facilities in Albury-Wodonga.

Aligned will take over management of Wodonga Sports and Leisure Centre, Wodonga WAVES, Albury Swim Centre and Lavington Swim Centre from July 1.

The region doubles as a Next Generation Academy zone for the Tigers, and they believe their new facilities will add to what they can offer in the area.

New Carlton chief executive Cain Liddle was instrumental in the development of Aligned Lesuire into a profitable venture for Richmond, before being poached by the Blues.

This latest deal is an indication of the Tigers' determination to find a steady source of revenue behind it's AFL team.

"The diversification of our business and success of Aligned Leisure has been a major focus of our board," chief executive Brendon Gale said in a statement.

"Aligned Leisure successfully manages recreational facilities across the Cardinia and Nillumbik Shires and we look forwarding to expanding into the north-east region of Victoria.

"The club is already connected to the region through its Next Generation Academy and will further support the program through these new Aligned Leisure managed facilities."

http://www.afl.com.au/news/2018-04-27/tigers-win-tender-to-manage-four-aquatic-centres

[Tigeritis™©®]

Is it lucrative?

[Dougeytherichmondfan]

Is it lucrative?

Not usually. Councils expect a large cut of the takings. Unless you pay ypur staff stuff all or you regularly have queues out the door you dont make much out od tenders for leisure centres.

[Rampsation]

then why are we doing it?