Seven, Ten play hardball on AFL rights
24 November 2006 Herald-Sun
Daryl Timms
CHANNEL 7 has set a seven-day deadline to find another broadcaster to televise AFL games next season.
If one is not found by next Friday, Seven and its AFL television-rights partner Channel 10 will show all eight games each round between them.
The networks have tried to sell four games each round to Foxtel. However the pay-TV provider has offered $45 million, not the $60 million asking price.
After paying $780 million for the television rights for the 2007-11 seasons, the two commercial networks say they will not budge on their asking price for four games. Nor will Foxtel, which planned to show the games on Fox Sports 3.
AFL chief executive Andrew Demetriou said this week the league had an agreement with Channels 7 and 10 to show eight games.
He said the agreement was that the two networks had to televise all eight games, but could sell up to four games.
Although SBS and the ABC have been linked as the third broadcaster of games, Demetriou cast doubts on community station Channel 31 having the penetration required to show matches.
Channel 7's Melbourne boss Ian Johnson said yesterday the two networks had no option but to show all eight games after more talks with Foxtel this week broke down.
"This is all getting very close to the absolute deadline, in my opinion, because we have to book OB (outside broadcast vans), get crews and commentators and we have to get out in the marketplace to sell this stuff," Johnson said.
"If we can't come to an arrangement, we just have to move on. We have got no choice.
"I think the footy fans will be rapt, but I can't deny that it's not ideal for us."
Channel 7 ideally would like to televise two games a round, which would leave Channel 10 with two, while Foxtel would be allocated four.
Johnson said the absolute deadline to find another broadcaster would be December 1 -- next Friday.
He said it was not ideal for the two networks to broadcast games against each other in similar time slots.
While it was reported yesterday that Channel 31 could broadcast games in Melbourne next season, the station vigorously denied the claims in a press release yesterday.
However, as was reported last week, TVS in Sydney and Brisbane's Channel 31 have been approached by Seven and Ten to broadcast games in their states.
Channel 10's marketing and publicity manager for sport Gus Seebeck said yesterday his network had been preparing for quite some time for the possibility of broadcasting four games.
"And it's something that we are very comfortable with and, certainly from where I sit, quite excited about," Seebeck said.
"It's now at a time where everyone has to put things into place to prepare for next year. We are obviously heading well down that path now."
Foxtel chief executive Kim Williams told the Herald Sun last night: "We take no pleasure in this position, but we have been consistent from day one (May 31).
"While we still retain a very strong commitment to the AFL, we are not willing to go beyond the money ($45 million) we put on the table some months ago.
"Is it over? I'm old-fashioned. I think you never say 'never'. I think it's bad luck to say that."
Williams reiterated that the Foxtel offer to Seven and Ten was exactly the offer to PBL in the joint Nine-Foxtel offer.
A Foxtel spokesman said: "They seem to think that if they keep rattling the cage, more money will fall out.
"It won't."
http://www.heraldsun.news.com.au/footy/common/story_page/0,8033,20812912^20322,00.html