Richmond second last on the sponsorship ladder [split from membership thread]

[Harry]

2nd last on the sponsorship ladder apparently

http://www.theage.com.au/victoria/audi-deal-shows-how-some-clubs-enjoy-life-in-the-fast-lane-20150619-ghsmgd

AFl sponsorship ladder

Team and top-tier sponsors    Sponsorship $m    Total revenue $m
   
Port Adelaide
Renault,Energy Australia    22.467    48.219
   
Collingwood
Emirates,La Trobe Financial, CGU, Holden    19.326    76.819
   
Essendon
Kia, Fujitsu, True Value Solar    17.69    61.258
   
Sydney
QBE, Citibank, Volkswagen    17.089    46.389
   
Geelong
Ford    16.251    51.356
   
Hawthorn
Tasmania, iiNet, Bupa    15.093    67.663
   
Carlton
Hyundai, Mars    13.602    56.641
   
Brisbane
(Fitzroy FC Ltd)
Vero, National Storage    11.207    46.538
   
Adelaide
Toyota    11.107    39.366
   
North Melbourne
Mazda    7.856    34.39
   
GWS
Virgin Australia, SpotJobs.com    7.808    32.448

Western Bulldogs
(Footscray FC Ltd)
Mission Foods    7.519    37.538
   
West Coast
(Indian Pacific Ltd)
SGIO, Bankwest    7.498    57.616
   
Melbourne
AHG    6.97    42.093
   
Gold Coast
(GCFC Ltd)
HostPlus, Fiat    6.62    33.798
   
St Kilda
Dare Iced Coffee, Ledified    5.56    30.235
   
Richmond
Jeep, Bingle, ME Bank    4.7    44.408
   
Fremantle
Woodside, Programmed    4.523    49.161

Source: sponsorshipnews.com.au and AFL club reports.

[Tigeritis™©®]

2nd last on the sponsorship ladder apparently

http://www.theage.com.au/victoria/audi-deal-shows-how-some-clubs-enjoy-life-in-the-fast-lane-20150619-ghsmgd

Unbeleivable. Well done Benny and Peggy. 

[🏅Dooks]

Well done Richmond 

[YellowandBlackBlood]

Fantastic!

[tony_montana]

take away the FTF and JDF handouts coming in from supporters each year, and commercially we're really not all that well off.  Still find it staggering that such a big club can still be lagging so far behind commercially.

[Tigeritis™©®]

But what counts is that we are a stable PC club with great blokes and the best female president in the league. 

.....and we help walk old ladies across the road too. 

[WilliamPowell]

Would be more interested in 2017 numbers not last years   

[Diocletian]

But...but...but... whatever you say about our on-field performances, Benny & co. have done a great job off-field!  

[(•))(©™]

That's hot.

[yellowandback]

Would be more interested in 2017 numbers not last years  ::

I think that this aspect of the club shows up its apathy with regard to assuming that the rank and file supporter will continue to bankroll the club.
That sponsorship number is simply an absolute disgrace when you factor in our supporter base, our commercial reach with regard to press, tv coverage and social media reach not to mention the gold mine which should be our Punt Rd home ground.

I know we have the gyms but that has proven to be a flaky industry with plenty of failures along with tight margins.

At its core, our overall management of revenue collection is simply suburban league stuff.

[dwaino]

Some big companies in there, but we have Jeep and it's disappointing to be behind Dare and Mission. May as well be Ssangyong and Youi.

[Dougeytherichmondfan]

ME bank fell off last year didn't they? Is that for this year or previous years?

Also, how are Freo bottom - they're in a 2-team market???

[Harry]

For a club with massive membership and attendances our overall revenue is one of the smallest.  This would mean our spending would be quite low to manage to break even or make small profits the way we have been.  Is it any wonder our on field performance has been poor. 

[WilliamPowell]

ME bank fell off last year didn't they? Is that for this year or previous years?

Also, how are Freo bottom - they're in a 2-team market???

They are last years numbers

Carlton np longer sponsored by Mars. Brisbane no longer sponsored by National Storage

Some big companies in there, but we have Jeep and it's disappointing to be behind Dare and Mission. May as well be Ssangyong and Youi.

I would argue that the number is not accurate.. and I would also question if all clubs are recording the numbers the same way.

There is no way our total sponsorship revenue is only $4.7 mil. I can come with a rough figure closer to $8 million by using reported (speculated via the medis) by just looking at our 6 biggest from 2015. That's  Jeep, Bingle, ME Back, BLK, Decor, Host Plus .

My gut feel is the $4.7 mil is Jeep & Bingle only.

Questions deserved to be asked, but on the surface those numbers just dont make sense IMHO

Look at the number for the pies... that number doesnt make sense either but at the same time it lists all there "majors"

Just my take

[dwaino]

I haven't looked into it that much and I wouldn't make the most sense of it anyway, but I just find it disappointing that it's so low when I'd consider Jeep quite a big sponsor, yet going by that we're trailing Dare and Mission. Dogs only mentions Mission yet according to that is nearly double Jeep and Bingle. Accurate or not, it just doesn't look  good.