ON FRIDAY night, 10 Richmond players will be attempting to win their first final after three failed attempts in consecutive seasons between 2013-2015.
Phil Matera told AFL.com.au Richmond should be positive about what lies ahead rather than intimidated.
"When you have tasted defeat, you're so hungry for a win," Matera said.
"It is about having that mindset."
The 10 Tigers who played in all three losing elimination finalsPlayer Career gamesJack Riewoldt 222
Shane Edwards 204
Trent Cotchin 195
Shaun Grigg 189
Dustin Martin 175
Alex Rance 172
Bachar Houli 167
Brandon Ellis 132
Dylan Grimes 101
Nick Vlastuin 93
The 10 Tigers have played 1650 games between them.
Seven of the 10 have played more than 150 games with only Vlastuin yet to chalk up 100 games.
That's a good profile going into a finals series with Matera confident previous experience will be a benefit rather than a hindrance for Richmond.
"It's about having the will to win really and putting all that behind you," Matera said.
"You're ready for it. You know what to expect."
http://www.afl.com.au/news/2017-09-05/the-stats-files-the-12-players-most-desperate-to-shake-finals-failure