AFL to invest six-figure sum to find new logoScott Gullan,
Herald Sun
June 6, 2019 One of the last bastions of tradition at the AFL is set for a makeover.
The league’s logo which has been around since the turn of the century is undergoing a facelift.
A team of designers have been engaged by the AFL to come up with ideas on how to modernise the logo.
And as we know with these sorts of consulting arrangements they don’t come cheap with industry sources suggesting it would cost a tidy six-figure sum.
The theory behind the move is that given how much the business has grown over the past two decades, the logo should also move with the times.
It’s believed one of the main options being considered is to have the ability to add flexibility to the logo so the colours can be changed according to the circumstances.
For example with the league now having competitions such as AFLW and AFLX, a logo could be designed to represent these modern additions.
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