St Kilda have received at least $4 million more each year for the last three years from the AFL than the next Victorian teams.
The Saints have received an AFL distribution significantly greater than any other Victorian team for the past three years under the equalisation model, with funding of more than $20 million a year putting them closer in funding terms to the Brisbane Lions than the next Victorian teams.
St Kilda have been comparatively weak commercially, last year earning $7.7 million in corporate or sponsorship income which, was a $1 million improvement on the year before but was still $1.7 million less than even the Brisbane Lions were able to generate.
In contrast Melbourne generated $11.3 million in sponsorship and the Western Bulldogs $12.6 million. At the top end of the scale Collingwood declared $20 million in sponsorship or corporate income, Hawthorn $16.6 million and Richmond $15.5 million in their annual reports.
https://www.theage.com.au/sport/afl/saints-20-million-the-biggest-victorian-distribution-20200217-p541lr.html