Tiger plan to scrap inequity in AFL funds
By Michael Gleeson
The Age
May 18, 2006
RICHMOND yesterday delivered a radical proposal to the AFL to overhaul the special distribution fund in a shake-up that would provide more money to more clubs and try to remove the inequities confronting the poorest teams.
The Tigers claim the current system is arbitrary and does not provide a framework for arriving at an amount to be paid to clubs.
The Richmond model presented to the AFL Commission and chief executive Andrew Demetriou yesterday claims that because clubs did not play each other twice and could not decide where games were played, the poorest clubs could not negotiate beneficial stadium deals. "Now is the time, when (the AFL) have this big war chest, to find a system that is equitable," Richmond president Gary March said.
"At the moment they award money under the special distribution fund and no one knows why a club gets the money, or how they decide who gets it and how much they should get.
"Why did Melbourne get a million last year and therefore made a million profit while others who made losses got nothing?
"When you look at sponsorship and all of those things, everyone is on a level playing field.
"At the moment I will sit down with (MCG chief executive) Stephen Gough and he will say, 'I can't offer you a bigger cut of catering or whatever because you can't tell me who you are going to be playing next year and you can't tell me if you are going to play seven, nine or 11 games here. If you tell me you are going to play nine games here and you will play Carlton, Collingwood and Essendon twice then I can negotiate a much better deal, but you can't'. "
Richmond went through the net return of all clubs last year from stadium deals — which includes gate receipts, reserved seats, catering and signs — and ranked them. An average was reached for the Victorian clubs and the Tigers believe clubs earning less than the average should be paid a dividend. On those figures, six clubs would have been paid some form of compensation — instead of three — and a total of $6.5 million would be paid instead of $4 million this year.
The Western Bulldogs fared the worst from their stadiums deal and would, under the Richmond system, receive $1.9 million instead of the $1.5 million they now get.
The proposed changes are on top of the $2 million per club per year sought from the broadcast agreement.
"That's about $3.8 million for the Bulldogs," March said. "If the Bulldogs — for the sake of the example — cannot manage their books with an additional $2.3 million on top of what they get now then they shouldn't be in the competition long term."
Under the model, the Tigers would have received $900,000 this year, but a better blend of venues and games this season would likely get a smaller payment next year.
"That's fair — if we get three blockbusters one year and two the next, or our gate receipts improve and the stadiums deal is better, then we don't deserve the payment. But because we might get three, another club won't and therefore they would be entitled to it."
Under Richmond's plan, Carlton, on last year's figures, would get nothing.
http://www.realfooty.theage.com.au/realfooty/articles/2006/05/17/1147545392051.html