Patrick Smith's view of the state of the AFL.....
The code that nobody can break
Patrick Smith | August 29, 2007
The Australian
WHEN the AFL assessed likely crowd totals before the season, it considered Essendon against Richmond last Sunday would draw about 40,000 people.
Of course, the game drew more than 88,000 as the Essendon community farewelled James Hird and Kevin Sheedy.
It was a crowd that, in part, will help set an all-time attendance record for a season. The eight matches of round 22 this week need to pull only a few more people than 97,000 to beat the record of 6,283,788 set in 2005.
It says a lot about the strength of the AFL brand, for it should have taken a belting this year. Name a scandal and the AFL has had it. From the West Coast drug dramas, betting scandals, footballers cruising with members of bikie gangs, assault convictions, unsubstantiated claims of performance enhancing drugs, charges of vilification of women, coaches sacked, club relocation speculation, publication of player medical records and the constant chatter that clubs might deliberately drop matches to secure the best draft picks possible.
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If Essendon is vulnerable, the AFL surely isn't. The league has been torched by regular and significant issues all season. It began with four players breaching gambling rules and now fights on two more fronts.
AFL chief executive Andrew Demetriou must fend off claims that teams are losing matches to win better draft options as well as rightly defend the rights of the playing group after information in private medical files was broadcast by Channel Seven.
None of this controversy has dented crowd figures. In fact, this season is the first time the crowd aggregate has topped six million by round 21. The standard of football this season has been more exciting and positive than recent seasons, so that has helped.
The AFL figures the competition has withstood a winter of trouble because it has a considerable amount of goodwill that acts as a buffer. Not like in the mid-1990s when the football family was split by the AFL push for mergers.
Now the AFL openly supports 16 clubs and props up those that would otherwise struggle to generate the turnover to survive in the competition. It has acted to clean up the game and its recent crackdown on head-high hits has been appreciated. Prices have been kept down. The game is more accessible.
It is for these reasons that Demetriou defends priority draft picks given to chronically under achieving teams. Yesterday Carlton great Anthony Koutoufides hoped the Blues would lose the final game of the season so the club qualified for the first and third picks in this year's draft. Carlton supporters rang radio stations to agree with him.
Demetriou's point is that the priority pick is essential to help fast-track recovery among weak clubs and the AFL brand is strong enough not to be damaged by the perception that teams are deliberately losing matches. Given the record crowds, it is hard to argue against Demetriou's position.
http://www.theaustralian.news.com.au/story/0,25197,22324095-12270,00.html