New shorts sponsor - Matrix Men (part of the L’Oreal group)

[one-eyed]

Matrix Men join Tigers
3:28 PM Fri 7 December, 2007
richmondfc.com.au

Richmond Football Club has announced that Matrix Men (part of the L’Oreal group) will join the Club as a sponsor for the 2008 season.

Richmond’s CEO Steven Wright said, “We are delighted to have Matrix on-board as a new partner and the official shorts sponsor of the Club.

“Matrix has long been regarded as a pacesetter in the salon professional industry in the USA and it is now making significant inroads throughout Australia.

“With Matrix’s growing focus on men’s hair care and grooming, there’s an ideal opportunity for it to promote product awareness via the strong Richmond brand.”

Brent Durrant, General Manager for Matrix Australia says, “Matrix Men is excited to support one of the most well established teams in the Australian Football League (AFL). Richmond’s strong tradition, heritage and support system epitomise the values of Matrix.

“To the best of my knowledge, this level of sponsorship is a first for a hair care brand in the hairdressing industry and Matrix Men is the perfect fit. Not only will the players look great on and off the field, it provides a perfect opportunity for the Matrix brand to be communicated to a broad audience.”

Nathan Brown, Mark Coughlan, Brett Deledio and Andrew Raines are ambassadors for the company’s Style Control System range.

http://richmondfc.com.au/Season2007/News/NewsArticle/tabid/6301/Default.aspx?newsId=54127

[mightytiges]

More positive off-field news. Well done again RFC  .

Just hope we don't see any of guys in corny ads like the Pies did a few years ago advertising some shampoo or the doggies last year, including Jordie, pushing Peter Jackson suits. The firm obviously knows its demographic picking Browny, Lids, Rainesy and Cogs as poster boys lol. 

[bluey_21]

More positive off-field news. Well done again RFC  .

Just hope we don't see any of guys in corny ads like the Pies did a few years ago advertising some shampoo or the doggies last year, including Jordie, pushing Peter Jackson suits. The firm obviously knows its demographic picking Browny, Lids, Rainesy and Cogs as poster boys lol. 

all very sharp looking 

[mightytiges]

[julzqld]

Suits Lids - looks better than Keanu.

[richmondrules]

http://bigpondvideo.com/afl/42904

L M A O ! ! ! ! !

R O F L ! ! ! ! !

L O L ! ! ! ! ! !

Love Lids almost cracking up when he's talking about getting styling tips. I'll have to keep an I open for their product. Wonder if they have a bald spot polish lol!!!!

[one-eyed]

The ad for Matrix Men

[mightytiges]

Just hope we don't see any of guys in corny ads

Too late lol.

[2JD]

But it's a very good looking corny ad!

[mightytiges]

But it's a very good looking corny ad!

Well Lids does look like he's auditioning for a Mills & Boon cover while Cogs looks like one of those models in a Woolies junkmail brochure lol.

[one-eyed]

Lids' hair looks almost as white as his boots 

[tigersalive]

Lids' hair looks almost as white as his boots 

lol @ us not even getting new jumpers.  You can see where they've pasted idiot Smith on and a little semi-circle blacked out at the top. 

[mightytiges]

lol @ us not even getting new jumpers.  You can see where they've pasted idiot Smith on and a little semi-circle blacked out at the top. 

Looks like they have finally got their new jumpers today from the profile photos although Motorola is still advertised on top of the roof of the Jack Dyer Stand at Punt Rd.

[richmondrules]

lol @ us not even getting new jumpers.  You can see where they've pasted idiot Smith on and a little semi-circle blacked out at the top. 

Nah. That's the top of Tricky Dickies head. He's about to jump up and give us his bespecled smile. lol

[WilliamPowell]

Lids' hair looks almost as white as his boots 

Lids needs a haircut - looks shocking it looks....looks.... I'm not gonna say it