Tale of century
Damian Barrett | June 24, 2008
RICHMOND is facing the prospect of losing one of football's best sponsorships in the week it will celebrate its 100th year in the VFL/AFL.
The club is in talks with mortgage broking firm AFG (Australian Finance Group), which contributes nearly $1 million a year to the Tigers, with serious doubts on the company extending its four-year deal beyond this season's expiry.
Complications attached to a global economic downturn and Australian interest rate rises are believed to be behind the company reconsidering the Tigers' deal.
Discussions about AFG's future with Richmond began early this year, and have not been resolved.
It is believed AFG, which with Dick Smith is a co-major sponsor of the Tigers, has told the club it will inform it of its intentions beyond 2008 by the end of the month.
Richmond officials would not comment on the state of discussions with AFG.
An AFG spokesperson said yesterday: "We are still in negotiations with the club."
All financial aspects of the partnership have been guaranteed through until the end of the year.
It remains possible that the company will retain a link with the football club, even if it withdraws its major sponsorship.
AFG came to Richmond's aid early in 2005, just days after then-major sponsor Transport Accident Commission pulled its partnership when player Jay Schulz was caught drink-driving.
The Tigers' website says AFG is an "independently owned Australian company specialising in arranging loans for almost any purpose" and is the "nation's largest mortgage broker".
Richmond has heavily promoted Saturday's Round 14 match against Carlton at the MCG as part of its 100th year festivities.
Using 100G At The G as its promotional slogan, the game will be the culmination of the Tigers' centenary weekend celebrations.
A black-tie dinner will be held at Crown on Friday night, where the 100 greatest moments in the club's history will be celebrated.
The Tigers have won their past two matches - against Port Adelaide and Melbourne - and sit four premiership points outside the top eight.
http://www.news.com.au/couriermail/sport/afl/story/0,27046,23911790-5016169,00.html