This is from the RFC site:
Partnership OpportunitiesForming a business partnership with the Richmond Football Club is not only for the major players and involves more than just apparel branding.
We welcome all types of businesses to explore the many partnership opportunities with the Club aimed at providing you with business solutions with the view of assisting you achieve your marketing objectives.
RFC at a glance:Home Ground: MCG
Home Base & Training Venue: Punt Road Oval, Richmond
2008 Members: 30,820 (club record)
National Supporter Base: 405,000 (90% Victorian)
Commercial benefits:PROPERTIES COMMERCIAL OPPORTUNITY
Branding Total Media Exposure value in 2008 - $2,526,857
Apparel (Match day & training) National Media Exposure (16 FTA TV games in 2009)
Match Day Signage and other properties 97,000 cars travel along Punt Road per day
Punt Road Signage
Advertising Average crowd attendance of 43,000
Match Day (TVC’s, AFL Record) 97,000 cars travel along Punt Road per day
Outdoor (Billboard on cnr of Punt Rd and Brunton Ave) Record membership of 30,820 in 2008
Direct Marketing RFC Database of over 100,000
Promotional Opportunities RFC Website averages 91,000 unique visitors/month
Supporter Communications Non-football related PR opportunities to increase exposure
Public Relations
Product Promotion Customised initiatives utilising specific RFC properties to
promote a specific product line for enhanced sales and
market share
NetworkingPremium Hospitality (Match day and gala events) Networking opportunities at a variety of match day functions
Premium Memberships Corporate database of over 1,500
Unique Corporate Entertainment ‘Money can’t buy’ experiences
CommunityTigers in Community Programs Build a positive brand image
$20M Development of Punt Road Oval Promotion as a good corporate/community citizen
Promotional opportunities with a newly developed
Indigenous Learning Centre and refurbished ground and
facilities
http://www.richmondfc.com.au/Corporate/PartnershipOpportunities/tabid/13648/default.aspx