Luxbet officially our new major co-sponsor

[mightytiges]

SEN just said it believes it means the AFL have relaxed their betting sponsorship rules and Richmond will get the okay to sign-up Sportsbet  . Let's hope they are right.

[Ramps]

its good to get a sponsor but we are being shortchanged, and thats disappointing. idiot smith & the betting company are getting us at very cheap rates.

[mightytiges]

the AFL had advised clubs they would be allowed to sign sponsorship agreements that do not provide access to AFL or AFL club intellectual property so long as the betting agency has a product fee and information-sharing agreement with the AFL.

So the first question is does Sportsbet have "a product fee and information-sharing agreement with the AFL" and "do NOT provide access to AFL or AFL club intellectual property"?

The AFL currently has such agreements – which cover issues including signage, ticketing and hospitality – with Tabcorp (TAB Sportsbet, Luxbet), Betfair, Betezy, Sports Acumen, IAS Bet, Sportingbet and Racing Odds.

Misread Sportingbet for Sportsbet...Doh! Okay the answer to that question is NO.

The AFL also said it would consider on a case-by-case basis approval of major sponsorship agreements between AFL clubs and sports wagering providers that do provide access to AFL or AFL club intellectual property, provided that the agency has had a product fee and information-sharing agreement with the league for 12 months or one AFL season.

So next question is - does Sportsbet fit this criteria? No idea.

Geez because the AFL have loosened the rules you'd think they did so to let our deal go through but whatever happened to a plain old yes or no answer?  ???

[WilliamPowell]

its good to get a sponsor but we are being shortchanged, and thats disappointing. idiot smith & the betting company are getting us at very cheap rates.

I can't agree with you here Ramps. As I said earlier on this thread we are likely to get (going by what the papers are reporting) between $1.7-$1.8 mil in 2009, throw in Nissan on the shorts and you're looking at around say $2 mil I reckon.

That means our combined majors are on par with a number of other clubs and will be better on a yearly basis than the deal the dogs announced last week. The Dogs are supposedly getting $1.5mil from Mission for the front & back of jumper and the shorts

FWIW - I believe only Essendon, C'wood (marginally) and Hawthorn (thanks to the TAssie Govt) are higher than $2mil a year

Geez because the AFL have loosened the rules you'd think they did so to let our deal go through but whatever happened to a plain old yes or no answer?  ???

The answer is YES 

[Muscles]

In the third section that you quoted, MT, it seems that we might have been screwed. Unless Sportsbet signed an agreement with the AFL a season ago, they can't sponsor us.

Am I reading that correctly?

[Mr Magic]

Is Sportingbet a typo for Sportsbet?

[mightytiges]

its good to get a sponsor but we are being shortchanged, and thats disappointing. idiot smith & the betting company are getting us at very cheap rates.

In the current climate the market rates aren't in our favour. We still were able to hold onto the sponsorship value we lost and sure up our sponsorship revenue streams for the year. If idiot Smith exercises its 3rd year option then for 2010 as well and we'll have our sponsors locked in while other clubs search will be searching new major sponsors in what appears will be an even more ugly financial climate.

[mightytiges]

Geez because the AFL have loosened the rules you'd think they did so to let our deal go through but whatever happened to a plain old yes or no answer?  ???

The answer is YES 

Is that confirmed WP? 

In the third section that you quoted, MT, it seems that we might have been screwed. Unless Sportsbet signed an agreement with the AFL a season ago, they can't sponsor us.

Am I reading that correctly?

That's how I read it too Muscles but I have no idea if Sportsbet do or they don't.

Magic they are different betting agencies.
http://www.sportsbet.com.au/
http://www.sportingbet.com.au/

[Ramps]

sportsbet have a good logo that will look good on a black background. I might get a new rfc jumper this year. 

[WilliamPowell]

In the third section that you quoted, MT, it seems that we might have been screwed. Unless Sportsbet signed an agreement with the AFL a season ago, they can't sponsor us.

Am I reading that correctly?

Muscles, I read that one as they will assess on a case by case basis and the rest of it is just jiberish  ....

I read somewhere that Sportsbet have wanted to get involved with the AFL last year 2008 but because of the AFL"s other arrangment were told to come back later ....

I honestly believe this "change" will allow the deal to go through....

[WilliamPowell]

Is that confirmed WP? 

Not confirmed just my gut feel on it.... I've always thought this deal will go through..the AFL have created a "get out of jail card" to ensure it can IMHO

Bottom line is they have to let this deal go through...They cannot afford to have clubs without sponsors because if they don't they will have to cough over the money to us... via that fund that services the Bulldogs, Demons and North and we don't want to go there anmd I doubt the league want to go ther either

That's how I read it too Muscles but I have no idea if Sportsbet do or they don't.

The AFL probably don't either  ....

[Tiger Tragic]

Didn't we have 2 betting companies lined up:  Sportsbet and IAS Bet?

I'd say if we can't run with Sportsbet because they haven't complied with Adolf Demetriou's guidelines then we could go with IAS Bet?

[one-eyed]

AFL opens door for bookies
Finn Bradshaw | January 23, 2009 05:00pm

THE AFL has reversed its position against bookie sponsorships. Clubs will now be able to chase sponsorships from betting agencies such as Betfair, TAB and others.

Teams without a major sponsor for the coming season - such as Richmond and Melbourne - will be happy for the decision in the current economic climate.

The AFL announced today that:

* Clubs may enter into sponsorship agreements that do not provide access to AFL or AFL Club intellectual property, subject to the sports wagering provider having a current product fee and information sharing agreement with the AFL.

The AFL will consider on a case by case basis approval of major sponsorship agreements between AFL Clubs and sports wagering providers that do provide access to AFL or AFL Club intellectual property, provided that the sports wagering provider has had a product fee and information sharing agreement in place with the AFL for 12 months or one AFL season.

The review follows Government changes allowing wagering providers to advertise in newspapers, radio and television and other mediums outside of the state they are licensed in.

As per current AFL rules, no AFL player or club official is allowed to bet / provide confidential information for wagering purposes on any AFL match or event.

The AFL currently has information-sharing and financial agreements with the following companies -- Tabcorp (TAB Sportsbet, Luxbet), Betfair, Betezy, Sports Acumen, IAS Bet, Sportingbet and Racing Odds.

http://www.news.com.au/heraldsun/sport/afl/story/0,26576,24952924-19742,00.html

[Mr Magic]

Magic they are different betting agencies.
http://www.sportsbet.com.au/
http://www.sportingbet.com.au/

Ta MT.
Y agree that the Sportsbet logo looks good.

[richmondrules]

Richmond Tigers close to sealing sponsorship deal

http://www.news.com.au/heraldsun/sport/afl/story/0,26576,24953665-19742,00.html

RICHMOND is set to seal a groundbreaking sponsorship deal with a betting agency after the AFL relaxed its rules on bookmakers sponsoring clubs.

It is understood Luxbet.com - Tabcorp's new bookmaking arm based in the Northern Territory - is close to a deal with the Tigers to become a major sponsor.

Luxbet would become the back-of-jersey sponsor for Richmond, joining electronics firm idiot Smith as the club's major sponsors.

The deal would be subject to AFL approval, but that looks a formality after the league made wide-reaching changes to their rules regarding betting agencies sponsoring clubs.

Clubs can now seek out bookmaking firms as sponsors, provided they have product fee and information sharing agreements with the AFL.

And if the betting agencies have held an agreement for 12 months or more, they will be allowed to become major sponsors, with the AFL agreeing to examine those applications on a case-by-case basis.

The AFL's decision to relax the rules opens up options for several other clubs including Melbourne, who remain without a major sponsor.

The rule changes come after recent NSW and Victorian government legislation allowing betting firms to advertise, while Queensland is likely to follow suit some time this year.

The changes also come in the final year of the AFL's own sponsorship deals with Tabcorp and betting exchange Betfair.

While the Tigers were tight-lipped about any possible deal with Luxbet, the club admitted the rule changes were likely to help in their search for a new major sponsor to join idiot Smith.

It would be a welcome change of luck on the sponsorship front for the Tigers, who had a deal with insurance giant AIG collapse at the 11th hour because of the global financial crisis late last year.

Drafting Ben Cousins has helped make Richmond a more attractive sponsorship medium, especially as he promises to be a publicity magnet for the club in 2009.

"Like several clubs we have been in discussions with betting agencies and will now assess the impact of the AFL's announcement," Tigers general manager of commercial operations Hamish McKenzie said.

"We continue to be in discussions with business partners for sponsorship opportunities which we anticipate finalising in the coming weeks."

The AFL currently has product fee and information sharing deals with seven betting companies - Tabcorp and its subsidiaries Luxbet and TAB Sportsbet, Betfair, Betezy, Sports Acumen, Sportingbet Australia, IASBet and Racing Odds.