Fremantle Dockers' anchor logo, song, colours under review
Kim Hagdorn
September 06, 2008 06:00pm
FREMANTLE'S club song, logos and even team colours will be reviewed. And the Dockers' controversial anchor symbol is also set to be hotly debated.
It has been a widely held view that association with an anchor has weighed down ambitions for success at Fremantle.
New chief executive Steve Rosich will present a full business and marketing strategy to Fremantle board of directors and his senior staff early next year.
``Even though we've got a short history of only 14 years, there's respect you have to have for that when we are considering changes,'' Rosich said.
``I really like our jumper design and our brand elements that we do have.
``But what I have resolved is to work with the board, our management staff and stakeholders to sit down early next year and have a look at our club brand values.
``Once we've solidified those we can revisit our brand elements such as our song, jumper and logos.
``We want them to reflect what we want the brand elements to be in the future.
``Brand elements are all things that supporters hold sacred, like colours, the jumper, the song and logos.''
http://www.news.com.au/perthnow/story/0,21598,24305664-5005401,00.html
