Victorian AFL clubs generated 812m in revenue for 2025. This is up 6.4% on 2024, up 47% over the last 5 years and up 32% since 2018.
The Tigers lead the way with 144m - 75m from Aligned Leisure, followed by the Pies and pokie assisted Blues.
https://x.com/footyindustryAU/status/2001864126512128452Victorian AFL Clubs are sitting on 825m in assets with 596m in equity, including 119m in cash/equivelants.
https://x.com/footyindustryAU/status/2001873629748040022Victorian AFL CLubs turned over 162m in Sponsorship & Marketing funds for 2025, up 4% YoY (+49% over 5 years, and 19% since 2018)
Again, its the Pies out in front, followed by the Blues and Hawks.
This sector accounted for 20% of club revenue in 2025, broadly consistent since 2018.
https://x.com/footyindustryAU/status/2001872891496010027Victorian AFL Clubs took 242m in Membership and Matchday in 2025 - amounting to 30% of revenue taken ovall and up 3% on 2024, +60% over 5 years and +52% since 2018.
Pies lead the way, with the Blues and Tigers a ways back.
45% of the Pies revenue is in this sector, followed by the Cats (40%), Hawks & Dees (35%)
https://x.com/footyindustryAU/status/2001871500002103580