Jeep - major sponsor [merged]

[WilliamPowell]

Are the details of these deals commercial in confidence or are they on the public record WP?

I read somewhere recently that our sponsorship deals were amongst the best in the AFL.

All deals are rightly confidential. The media speculate on numbers. Some club's feed the media the barest of bones

But the club has made it clear that our sponsorship deals are at record levels. And I don't think we should doubt it

Besdies after 2 flags in 3 years, that is no great surprise

[one-eyed]

In other highlights of the 2020 sponsorship home-and-away season, Jeep’s 11-year association with the Richmond Tigers is up for grabs in 2021 but on current form it would appear unlikely Jeep would drop the club.

The Tigers have delivered two premierships to Jeep (2019 and 2017), topped the ladder in 2018, came third in 2019 and third this year with every chance of them winning the premiership again.

Who drives what*:

1. MG – Port Adelaide Power
2. Hyundai – Brisbane Lions
3. Jeep – Richmond Tigers
4. Ford – Geelong Cats
5. WA Toyota – West Coast
6. No car sponsor – St Kilda Saints
7. Mercedes-Benz Vans – Western Bulldogs
8. No car sponsor – Collingwood
9. Jaguar – Melbourne Demons
10. Kia – GWS Giants
11. Hyundai – Carlton Blues
12. No car sponsor – Fremantle Dockers
13. No car sponsor – Essendon Bombers
14. No car sponsor – Gold Coast Suns
15. Nissan – Hawthorn Hawks
16. Volkswagen – Sydney Swans
17. Mazda – North Melbourne Kangaroos
18. Toyota – Adelaide Crows

*Ranking of car makers on the AFL ladder at the end of the 2020 home-and-away season

https://premium.goauto.com.au/mg-tops-afl-season/

[one-eyed]

Jeep wins AFL 2020

Jeep comes on top in AFL sponsorships but Ford has a great run of exposure in the finals

By John Mellor
premium.goauto.com.au
30th October 2020 

Jeep, sponsor of the Richmond Tigers, has won the AFL sponsorship season 2020 on the back of the Tigers’ emphatic victory over the Geelong Cats in the Grand Final.

But both Jeep and Geelong Cats sponsor Ford got huge additional exposure during the finals series because both teams took the ‘long way around’ to get to the Grand Final and in doing so played two additional matches each in front of national audiences.

This was an extremely valuable bonus for their auto sponsors.

As reported in GoAutoNews Premium, the Port Adelaide Power secured a sponsorship win for MG by topping the home-and-away premiership table in its first year as an AFL sponsor.

But, even though it won the minor premiership, by winning the first round of the finals, Port Power (MG) got to sit out the next round and was then knocked out of the competition having played only two final rounds.

The same happened to the Brisbane Lions (Hyundai) which also played only two games in the finals.

But the Tigers (Jeep) and the Cats (Ford), by losing those first games in the qualifying final, had to fight for the right to stay in the competition and having succeeded in doing that they knocked the Power and the Lions out to earn the right to play each other in the Grand Final.

So the Power and the Lions got to play in only two finals and the Tigers (Jeep) and the Cats (Ford) played four finals matches including the Grand Final with all the attendant additional exposure.

The icing on the cake was the size of the Grand Final TV audience this year which was the biggest since 2016 attracting 3.8 million viewers nationally.

Capital city audiences for Jeep and Ford in the grand final were:

1.583 million viewers in Melbourne
413,000 in Sydney
383,000 in Brisbane
335,000 in Perth
265,000 in Adelaide.

https://premium.goauto.com.au/jeep-wins-afl-2020/

[Tigeritis™©®]

We must be raking in the sponsorship dollars compared to any other team considering our success.

I’d be surprised to hear if we aren’t at least $1 million more than any one in the sponsorship ladder.