It is hard to build ling term relationships with sponsors when you have turnover of staff at a senior level of corporate operations/marketing.
It's even worse when you employ light weights who do not have relationships with potential sponsors.
It's the last piece in the off field puzzle the club needs to fix.
Maybe someone can explain the responsibilities of the various people at the club cos I just don't follow.
When this subject arose after we lost Dick Smith and Luxbet as major sponsors I thought that the new guy in "Commercial Operations", Simon Derrick, may have been an improvement in this area.
When I looked at the club website I saw that listed under "Sponsorship" was the "Marketing and Brand Manager", Cameron Morris. So I assumed he was in charge of finding sponsors.
Not so apparently. In his interview with the fan sites, Gary March has said that
Re: Sponsor. Simon Derrick and Brendan Gale have been working on negotiations with a number of parties regarding major sponsor and potential naming rights for PRO and are confident we will announce those before Christmas.
Simon Derrick and his team have been diligent in putting proposals infront of nearly every major company in Australia including Tiger, unfortunately some organisations like Tiger airlines do not see AFL football as part of their brand development.
This is the sort of stuff that infuriates me about the club.
It seems that titles and duties are so jumbled as to seem a deliberate attempt to confuse and misdirect members so they don't know who is reponsible for any actions
Simon Derrick is listed as Commercial Operations but not under Sponsorship or Marketing or Brand Management, yet is responsible for these areas?
His assistant is Dale Weightman (who seems to move all over the place), who March said in the interview was handling player appearances at clinics. ???
"Siomon Derrick and his team" means what? That he has taken over the sponsorship area and they now work for him?
