New coach. New hopes
Five year plan implemented.
After 3 years the heads begin to grow.
Players think they are better than they are, the coaches start to agree, the footy department head overpays them reinforcing their egos.
Delusional supporters (see BJ) help this by making the players cult figures before they have even proven themselves (see Plapp).
Maxing out of the salary cap even before finals are achieved.
Top ups and recycling of players to push for just a finals berth.

Coach gets a three year extension as he's made the team "competitive".
After another 2 years of decent rollercoaster performances and the odd win against the eventual premiers the heads swell even bigger. Supporters are in a frenzy of over excitement, wetting their pants at the thought of playing a final.
A possible final is achieved and heads swell so big the players and staff have trouble driving their cars to training. The coaching staff agrees we are so good now we should just walk into the top four and call off training altogether.
The coach gets a two year extension on his extension.
Overpaid players and ordinary players get regular games because they have been their through the "bad times."
The club has a disappointing year but will blame injuries and team continuity.
More top up players and recycled players are recruited because the salary cap is at breaking point & the club thinks the bad year is just an aberration and are comparing themselves to successful clubs that have had similar seasons but have turned it around.
Another 2 years pass and the club finally realised that they've made a mistake and aren't as good as they thought. The coach panics and tries to deflect and blame others (see Wallet).
The club sacks the coach.
A new coach arrives with new hope.
The cycle of SKATA.