New sponsor - Tigers join forces with Signet (RFC)

[WilliamPowell]

Now Benny, Signet a strong brand, please
Enough spin Benny.

Sorry jack you're a wrong to a degree

In the manufacturing industry I work in Signet is seen as a rapidly growing company.

When I look at where they were say 5 years ago size wise to where they are now they growth has been massive. So they are IMHO an emerging brand that is getting strong

The QLD branch of the Co. I work for have been dealing with Signet for over 15 years and have never been tempted to look else where at the same products.

It's a good fit for the Tigers IMHO and any Co. willing to put money into the Club is a good brand in my book

[wayne]

Now Benny, Signet a strong brand, please
Enough spin Benny.

They will be after the exposure we give them! 

[Penelope]

Signet partners with AFL Tigers
Supply Chain Review
January 20, 2011


As part of the relationship, Signet will also provide a wide range of products crucial to the running of the club including stationery, cleaning products and Signet’s very own unique and highly regarded line marking paint.

Not medical strapping ?  ???

[Penelope]

Now Benny, Signet a strong brand, please
Enough spin Benny.

Sorry jack you're a wrong to a degree

In the manufacturing industry I work in Signet is seen as a rapidly growing company.

When I look at where they were say 5 years ago size wise to where they are now they growth has been massive. So they are IMHO an emerging brand that is getting strong

The QLD branch of the Co. I work for have been dealing with Signet for over 15 years and have never been tempted to look else where at the same products.

It's a good fit for the Tigers IMHO and any Co. willing to put money into the Club is a good brand in my book

EFA

[WilliamPowell]

Not medical strapping ?  ???

I think we already have an existing sponsors for that Al - "Club Warehouse"

[Infamy]

Now Benny, Signet a strong brand, please
Enough spin Benny.

Sorry jack you're a wrong to a degree

In the manufacturing industry I work in Signet is seen as a rapidly growing company.

When I look at where they were say 5 years ago size wise to where they are now they growth has been massive. So they are IMHO an emerging brand that is getting strong

The QLD branch of the Co. I work for have been dealing with Signet for over 15 years and have never been tempted to look else where at the same products.

It's a good fit for the Tigers IMHO and any Co. willing to put money into the Club is a good brand in my book

Agreed, they do far more than packaging too

[the_boy_jake]

Looking at their website, it looks like we've got the Australian version of Dunder Mifflin/Wernham Hogg

[jackstar is back again]

oh yeah , Signet are so strong, its the name on everyone lips, LOL
Coke is strong brand, Toyota, Holden Qantas, Crown, etc, Signet, NO !

[Smokey]

Build it and they will come 

Sounds like a good theme for a movie.

A very good movie it was 

   I wasn't even thinking of the baseball connection when I posted.

[Penelope]

Not medical strapping ?  ???

I think we already have an existing sponsors for that Al - "Club Warehouse"

Ahh, cheers WP

[Infamy]

oh yeah , Signet are so strong, its the name on everyone lips, LOL
Coke is strong brand, Toyota, Holden Qantas, Crown, etc, Signet, NO !

Who gives a crap what the brand is, it's about the $$$ not needing a company who already has a known brand
Signet is hardly a nobody anyway, I don't do business with them and I have known who they are for at least a couple of years

[WilliamPowell]

oh yeah , Signet are so strong, its the name on everyone lips, LOL
Coke is strong brand, Toyota, Holden Qantas, Crown, etc, Signet, NO !

Gee jack you dont' get it do you 

In their industry they are a strong well known brand, they are now trying to grow their brand in the broader markey by getting involved via sponsorship in the biggest sport in the country

BTW - Just because a company isn't widely known in the general community doesn't mean they are not a strong brand in their field.

For example I guarantee every single person on this forum would have used one of my companies products today but I can also guarantee that at least 98% here wouldn't know us let alone heard of us.

But are we are strong brand? ABSOLUTELY = in our industry

[one-eyed]

It's made the Queensland Business Review as well......


Signet teams with Richmond Tigers
January 21, 2011

Queensland-based packaging and consumables manufacturer and distributor Signet has announced a strategic partnership with AFL Football Club, the Richmond Tigers.

The three-year agreement is the largest sports marketing investment in Signet’s history and is a crucial element to the brand’s 2011 campaign.

Key Richmond players will feature on the front of Signet’s bi-annual ‘Your Buyer’s Guide’ under the deal.

The business will also gain logo representation on the players’ media shirts, stadium signage and corporate access.

Signet has been quietly operating in the Victorian marketplace for over 30 years and now, as it kicks off its 2011 expansion, is ready to establish itself as a key player in the State.

Opening its new facility in Knoxfield, Melbourne, the partnership announcement with Richmond seeks to capitalise on the club’s well established reputation in Victoria, Western Australia and the Northern Territory.

According to CEO Mark Brennan, the sponsorship is pivotal to the launch of Signet’s Australia wide consumer division as well as the further expansion of business-to-business operations.

“We are both very similar in the way we conduct our business and the passion behind our brands, as Richmond look to once again become a dominant force in the AFL, Signet are excited to be able to grow with them,” Brennan says.

“Richmond has one of the strongest membership bases in the AFL with over 42,000 members which provides a solid platform from which we can not only strengthen our position in the Victorian marketplace, but Perth and Darwin markets as well,” he says.

As part of the relationship, Signet will provide a wide range of products crucial to the running of the club including stationery, cleaning products and Signet’s very own unique and highly regarded line marking paint.

The alliance with Richmond FC is the second major sporting investment by the company which also sponsors NRL side, the North Queensland Cowboys.


Pictured from L to R – Richmond player Brett Deledio, Richmond player Andrew Browne, Signet CEO Mark Brennan, Richmond player Will Thursfield and Richmond player Trent Cotchin.

http://www.qbr.com.au/news/articleid/71761.aspx

[Rodgerramjet]

Yep, today's announcement marks the first time I've personally been concerned about the sponsorship situation.

Personally I'm certainly not concerned yet

I am sure a major is just around the corner  

What I find amusing is all the fuss that was made pre board election (by Phil Anderson & Neil McKay & agreed by a number on here) about us not being able to hang onto sponsors and not treating them great.

We finally get out there spruiking a newbie showing a lot of love to a sponsor  like we should and everyones saying it's a letdown. yep it would have been great if they'd announced our major or majors today but it's still $$$ in the kitty and new QLD company joining us, not the Lions or Suns but the Tigers - that's gotta be a good sign

Doesn't the saying go something like "from little things big things grow". In 3 years who's to say that Signet wont want to up their comittment or even half way through this current deal they turn around and say we want to go the next step

Yep, great post William. It doesn't matter how much signet is sponsoring us for, of course the more the merrier, what matters most is that we have somebody who is willing to do it and for that there contribution is graciously accepted and the company should be validated for the support that they are willing to give to us not invalidated because it wasn't millions.

THANKS
SIGNET

[one-eyed]

We're now on Signet's catalogue front cover



https://www.signet.net.au/ContactUs/order-catalogue.aspx