settle down darth you're being ridiculous, the club employs people to make strategic decisions that cut across commercial operations and marketing. opening these types of decisions up to the peanut gallery would generally do more harm than good. Honestly what would most supporters know o0f marketing...from the general responses Ive waded through , NOT very much. The case for a NEW image is open and shut, acceptance of a NEW one will always be an arbitrary one...heck 10 people couldnt agree on a fav beer letalone a picture. what we need to lock onto is the catalyst for change and that is a horid period that the club is working hard to emerge from
A catalyst for change would be to make finals - and make them in consecutive years for the 1st time since 74/75.
Hows that for a genuine paradigm shift !
If you believe a new logo will do it for you - good for you.
it has NOTHING to do with our form onfiled. THINK commercial operations, marketing, sponsorship brand imaging and how the OLD failed Richmond of last three decades is seen in public arena that is ridicule, embarrasment, failure, butt of jokes scorn are just a few words that come to mind and you might begin to understand the catalyst for change
In the order of standings, the black Jumper with Yellow sash is remembered by all well before the logo. Personally I don't blame the logo (or the Jumper) for any of our dark days as their representation of the club has never changed and never should. It didn't kill us at the draft table, It didn't pick Wallace as our coach, it didn't miss goals or tackles or a ton of turnovers when we were flogged by 157 points by Geelong in 2007, It didn't sign Jordan McMahon. It stood there proud as ever as symbol of courage, tenacity and strength. Just because the personnel within the club were not able to achieve these levels of excellence, doesn't mean the the logo should take the fall. I remember individuals for our past failings not the logo.
Ask any Tiger Fan one question. Who or what do you believe accurately represents the failings of this club over the past 30 years? I guarantee you will hear responses such as Frawley, Wallace, Walls, Miller, Beck, Gieschen, Lounder, McMahon, general drafting incompetence etc... etc... The Logo like the Jumper will never rate a mention.