The EPL clubs are all making a big push in India as well.
There's no internationally renowned Indian soccer players either.
Arsenal, Barcelona, Man U all have memberships (about $50) that provide access to exclusive web content. Arsenal has 57000 +/- members who have game/seat access. They're aiming at millions without game access and only "web/club membership".
If you don't try and sructure some form of membership, well you'll get zero dollars. If you try and build something then at least you have a chance.