Oh yes typical trash talk.
Hawthorn won the flag and have the most members of any Victorian club so winning the pre season cup and arrogantly proclaiming flags and equating this to similarities of 1990 is one way to get the ferals going and hyped up that hides.
Hawthorn has more members than the Pies fact
Collingwood has won 1 flag in 51 years.
Have not won a flag in September since 1958
Collingwood have been as successful as St Kilda in that time.
All Victorian clubs bar the Dogs have been more successful since 1958.
Furthermore Collingwood are at full strength at the moment and most other clubs aren't hence the Pies are up and about at the moment and a little bit more ahead than a number of other clubs so their theory is why not cash in on this and get the black and white army going and have all the media friendly outlets help them out with pro Collingwood articles/stories.
Typically Collingwood, it conceals their frailties in order to appeal to the uneducated masses.