The same case can be made for just about every professional sport in the word. I used to only think it applied to competitions like European football and U.S. Sports where they are privately owned but it's here too, just not to the same extent. Despite the growth of round ball here I still don't think it will take over any time soon but it should have a fair chance to really settle in as a solid summer code.
As for the state of the Euro competitions, well the domestic leagues have been replaced by champions league as the top flight and old mate who supports Everton will just have to deal with it.