2014 Membership: STRONG & BOLD - Bring the Roar Home

[one-eyed]

We're 13,635 ahead of this time last year.

17/12/2013 - 41,916
17/12/2012 - 28,281

Hi OE. Have we changed our membership schedule this year? In other words have some of the members that signed up later last year become roll o Ed members this year because of a club push?

There will most likely be more rollover members as more and more people sign up for the automatic renewal service; however I don't know the numbers. Likewise I don't know how many new members have joined up (a question for RFCO?). We know 5000 will be those who signed up late in the 2013 season for 2014 which included a free rest of 2013 membership. 

What I go more on is trends. If both this and last year's tallies settle to a consistent growth relative to one another then the gap between them becomes a guide to how much the membership has increased from the previous year and a guide to what final target we will reach.

[one-eyed]

As of 18/12/2013

42,153

[one-eyed]

3121 memberships are almost sold out ...

http://membership.richmondfc.com.au/packages/view/110

[one-eyed]

2014 Membership slogans

ADELAIDE -  We're ready to fly…so get on board.
BRISBANE -  Believe. Belong.
CARLTON -   We are the Navy Blues
COLLINGWOOD - Side by side
ESSENDON - n/a.
FREMANTLE - Own the moment
GEELONG - #belonggeelong. Be part of the greatest team of all
GOLD COAST - Fire Up
GWS Giants - Stand Tall
HAWTHORN - Always Hawthorn
MELBOURNE - My heart beats true
NORTH MELBOURNE - We will rise together
PORT ADELAIDE - We are Port Adelaide
RICHMOND - Strong & bold - bring the roar home
ST KILDA - More than a football club
SYDNEY - Proudly Sydney
WEST COAST - Our strength is YOU
W.BULLDOGS - Gather the pack

http://www.afl.com.au/news/2013-12-18/on-the-campaign-trail     

[one-eyed]

Current club membership tallies - 18/12/2013

Coll'wood    60,000+
Hawthorn    49,595
Richmond    42,153
Fremantle   41,840
West Coast 41,156
Adelaide     40,024
Essendon    37,162
Port Adel.   33,252
Carlton       27,578
Geelong      23,799
Melbourne   22,761
North Melb. 22,254
St Kilda      19,521
Sydney      18,750
W.Bulldogs  17,742
Brisbane     12,296
Gold Coast   8,058
GWS Giants  5,130   

[one-eyed]

From RFC_Official:

Just to update you guys on this:
We have 7,500 new members signed (Which includes 5k from the “Buy 2014, get 2013 free campaign”). Based on our projected retention, we think we need about 20k new members so we are tracking reasonably well.

We have a huge acquisition campaign that will be launched at Family Day. Hoping that drives big numbers through Feb and March at which point we will re-assess strategies for the remainder of the year.

[Phil Mrakov]

We've sold crap all lately 

[WilliamPowell]

As of 19/12/2013

42,459

[tigs2011]

NORTH MELBOURNE - We will rise together

All 3 of them? 

[one-eyed]

2014 Membership slogans

ADELAIDE -  We're ready to fly…so get on board.
BRISBANE -  Believe. Belong.
CARLTON -   We are the Navy Blues
COLLINGWOOD - Side by side
ESSENDON - n/a.
FREMANTLE - Own the moment
GEELONG - #belonggeelong. Be part of the greatest team of all
GOLD COAST - Fire Up
GWS Giants - Stand Tall
HAWTHORN - Always Hawthorn
MELBOURNE - My heart beats true
NORTH MELBOURNE - We will rise together
PORT ADELAIDE - We are Port Adelaide
RICHMOND - Strong & bold - bring the roar home
ST KILDA - More than a football club
SYDNEY - Proudly Sydney
WEST COAST - Our strength is YOU
W.BULLDOGS - Gather the pack

http://www.afl.com.au/news/2013-12-18/on-the-campaign-trail     

Reviewing every AFL Club’s Membership Campaign Slogan
Titus O'Reily
Dec 19 2013

ESSENDON:

SLOGAN: Yet to be announced.

REVIEW: After the ‘Whatever it Takes’ mess, you can understand why the marketing department may be a little gun shy.

Apparently ‘Stand by Hird’ and ‘Die Andrew Die’, while testing well, were seen as too controversial.

SUGGESTION: Help Pay Our Legal Bills 

http://www.titusoreily.com/post/70442900082/reviewing-every-afl-clubs-membership-campaign-slogan

[WilliamPowell]

As of 20/12/2013

42,660


And that's how it is likely to finish seeing the Club closes for the Xmas/New Year break today

Well done RFC and its Members 

 

[tiga]

ESSENDON:

SLOGAN: Yet to be announced.

REVIEW: After the ‘Whatever it Takes’ mess, you can understand why the marketing department may be a little gun shy.

Apparently ‘Stand by Hird’ and ‘Die Andrew Die’, while testing well, were seen as too controversial.

SUGGESTION: Help Pay Our Legal Bills 

http://www.titusoreily.com/post/70442900082/reviewing-every-afl-clubs-membership-campaign-slogan

  OE

Why don't they use a line from Neil Young "I've seen the needle and the damage done" 

[TigerMonk]

all ours have arrived last week 

[yellowandback]

ESSENDON:

SLOGAN: Yet to be announced.

REVIEW: After the ‘Whatever it Takes’ mess, you can understand why the marketing department may be a little gun shy.

Apparently ‘Stand by Hird’ and ‘Die Andrew Die’, while testing well, were seen as too controversial.

SUGGESTION: Help Pay Our Legal Bills 

http://www.titusoreily.com/post/70442900082/reviewing-every-afl-clubs-membership-campaign-slogan

  OE

Why don't they use a line from Neil Young "I've seen the needle and the damage done" 

How about million dollar hirdy?

[one-eyed]

Pre-Christmas club membership tallies - 21/12/2013

Coll'wood    61,386
Hawthorn    50,008
Richmond    42,660
West Coast 41,943
Fremantle   41,840
Adelaide     40,024
Essendon    38,081
Port Adel.   33,282
Carlton       27,693
Geelong      25,999
Melbourne   23,542
North Melb. 22,522
Sydney      20,049
St Kilda      19,521
W.Bulldogs  18,003
Brisbane     12,296
Gold Coast   8,215
GWS Giants  5,274