2014 Membership: STRONG & BOLD - Bring the Roar Home

[Phil Mrakov]

We need to up the membership cost in all categories to a fee that's appropriate for WP

[Rampstar]

whilst I have been a supporter of upping the price in the past we shouldnt forget our working class club roots and make sure our prices are low enough for any of our supporters to become members.

[tony_montana]

What are great thing, making it affordable for more supporter's to become members

Great for the supporters, but the club's yield compared to its rivals is down considerably.

Getting the supporters on board is the hard part, once onboard, its then a matter of upgrading them as the teams onfield success grows. Hopefully over the next few years with some sustained competitive performances more supporters will upgrade and help lift the yield.

[Rampstar]

considering the club wont be sending out postal renewals until some time in february I think we are travelling pretty well membership wise. 75,000 certainly isnt out of the question.

[Gigantor]

Nope don't agree, leave the membership affordable for all tigers...As I keep harping on..find alternative revenue streams which will help build the bottom line .

[Rampstar]

in terms of increasing the yield per member the focus should be on reserve seats not the cost of membership IMHO. lets increase the number of reserve seats we sell by focusing on the benefits of that for the club rather than upping the price of membership which may impact supporters on lower incomes. Im a socialist 

[tony_montana]

in terms of increasing the yield per member the focus should be on reserve seats not the cost of membership IMHO. lets increase the number of reserve seats we sell by focusing on the benefits of that for the club rather than upping the price of membership which may impact supporters on lower incomes. Im a socialist 

Yeah I mean reserved seating upgrades when talking about increasing yield. Hopefully that starts happening. Agree Its important to keep affordable packages for those that struggle financially.

[tony_montana]

Nope don't agree, leave the membership affordable for all tigers...As I keep harping on..find alternative revenue streams which will help build the bottom line .

With clubs like pies, blues and hawks pokie revenue far exceeding ours, its harder and harder to make it up in other areas. Yield is an area the club can control and as harsh as it sounds should look at increasing it, especially when comparing it to our rivals. Would rather they did that than buy more pokies.

[Penelope]

surely when negotiating sponsorships the number of members would be a bargaining tool, ie the more members the more exposure potential sponsors would get?

The unknown would be how much by compared to to raising revenue per membership and associated drop in numbers.

[tony_montana]

Yeah its a fine line

[Smokey]

Nope don't agree, leave the membership affordable for all tigers...As I keep harping on..find alternative revenue streams which will help build the bottom line .

Yep.   

[Smokey]

Nope don't agree, leave the membership affordable for all tigers...As I keep harping on..find alternative revenue streams which will help build the bottom line .

With clubs like pies, blues and hawks pokie revenue far exceeding ours, its harder and harder to make it up in other areas. Yield is an area the club can control and as harsh as it sounds should look at increasing it, especially when comparing it to our rivals. Would rather they did that than buy more pokies.

We need to look further past the confines of the standard football club revenue-raising square.  Look at other revenue streams - interests in other businesses, property, ventures etc, it doesn't have to be focussed on members, pokies and pubs.

[tony_montana]

There are some very well run clubs who have established foundations over many years. We've gotten our house in order over the past few years. Yes we need other revenue streams, but the point is, we are spotting these very well run clubs millions of dollars head start due to pokie and membership revenue which imo is unnecessary as our yield is lower than basket clubs like the bulldogs, melbourne and saints. If we want to close the gap, having a massive yield difference means we're playing catchup from the get go. 60k members x even $20 = $1,200,000. That would be handy. If we had the same yield as the pies - 60k x $72 = $4,320,000.  Wow. Improve that AND invest and we'll be a powerhouse.

[WilliamPowell]

28/01/2014

47,258

 

[WA Tiger]

28/01/2014

47,258

 

Last year same time??