RICHMOND president Peggy O'Neal says the Tigers must make the finals in 2014.
Speaking on Melbourne radio, O'Neal, who last month was elected the AFL's first female president, said the Tigers needed to continue the momentum gained from their 2013 season.
"We got a taste of finals and we all liked it," O'Neal told 3AW.
"I would hope that we play successive finals for the first time since the mid-70s.
"I think a pass mark is we have to play finals, but we'd like to do a little bit better than that.
"While we did play a final this year, we all hoped that we would win that and go a little bit deeper into the finals campaign. So, I think a pass mark is we have to get into finals again, and we have to win one."
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Richmond finished the home and away season fifth and entered its elimination final against Carlton a warm favourite.
The Tigers led comfortably early in the second half before the Blues stormed back into the contest, ending Richmond's season.
It was a disappointing finish for Damien Hardwick's men, but the season was a big improvement on past years.
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"No doubt things have improved greatly in the last five years ... There's been a lot of hard work to get us to where we are now," O'Neal said.
"The important thing for us is not to slip backwards, to not let up at all on the discipline that we've brought financially, and in trying to make good decisions.
"It's important that we continue to make intelligent, prudent, reasonable decisions and continue to edge forward."
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