A rebuild doesn't take 10 years. We actually started the hardwick era off well recruiting and playing kids and playing a good brand of football. We were heading in the right direction but then took a completely wrong turn in 2012 2013. The EF appearances were false dawns but the club couldn't see this and persisted with this approach. The notion that they planned a quick rebuild from the start is Bulls hit. They changed course 2 to 3 years and couldn't see the course they took wasn't sustainable.