Memberships Season 2018 - THE HUNT IS ON!

[one-eyed]

As of 31/01/2018

70,827

[Rampsation]

This is a bit concerning. Membership seems to have stalled. We should have a tleast 80,000 members this year and that should have been the minimum after a premiership year. It would be good to know how many of last years members haven't renewed yet. That would give us an indication. I have to say if we end up under 80,000 I think it would have to be considered a failure. I think the merchandise issues may be playing a part as there a lot of disappointed people who purchased stuff and waited a long time to get it or maybe they still haven't got their stuff yet.

Also the club needs to consider trying to expand into another area of Melbourne. The membership drive which focused us on the eastern corridor, through Beaconsfield etc was a good move, but we should try and nail another geographic region of Melbourne, like Bayside.

Bayside is rife, Its traditionally been a Saints area, but they have been a rabble for a long time, Going from Moorabbin all the way to Mentone, Parkdale, Mordialloc including areas like Brighton Brighton East Hampton Hampton East Highett Sandringham Beaumaris, Black Rock that seems like a great area, lots of junior clubs like Hampton Rovers and the Sandringham Dragons. I know theres a lot of people around the Highett area who barrack for Richmond, I live next door to the son of former Richmond Premiership Player here in Highett. Its full of young families and kids who could be swayed over a period of time. I haven't seen any AFL club doing much in this areas, Richmond should pounce.

Richmond should increase its scope of activity.

[one-eyed]

It's still early days Ramps.

We're 16k ahead of this time last year and almost 14k ahead of our highest ever End of Jan/Start of Feb tally from 2016.

Here's the full list since 2004:

01/02/2004   15,137
26/01/2005   15,021
29/01/2006   18,893
30/01/2007   19,757
31/01/2008   21,645
28/01/2009   25,685
01/02/2010   21,601
31/01/2011   28,082
31/01/2012   30,007
31/01/2013   36,266
03/02/2014   48,518
02/02/2015   52,594
01/02/2016   57,054
01/02/2017   54,816
31/01/2018   70,827

http://oneeyed-richmond.com/forum/index.php?topic=25439.msg587493#msg587493

[dwaino]

This is a bit concerning. Membership seems to have stalled. We should have a tleast 80,000 members this year and that should have been the minimum after a premiership year. It would be good to know how many of last years members haven't renewed yet. That would give us an indication. I have to say if we end up under 80,000 I think it would have to be considered a failure. I think the merchandise issues may be playing a part as there a lot of disappointed people who purchased stuff and waited a long time to get it or maybe they still haven't got their stuff yet.

Also the club needs to consider trying to expand into another area of Melbourne. The membership drive which focused us on the eastern corridor, through Beaconsfield etc was a good move, but we should try and nail another geographic region of Melbourne, like Bayside.

Bayside is rife, Its traditionally been a Saints area, but they have been a rabble for a long time, Going from Moorabbin all the way to Mordialloc including areas like Brighton Brighton East Hampton Hampton East Highett Sandringham Beaumaris and Black Rock that seems like a great area, lots of junior clubs like Hampton Rovers and the Sandringham Dragons. I know theres a lot of people around the Highett area who barrack for Richmond, I live next door to the son of former Richmond Premiership Player here in Highett. Its full of young families and kids who could be swayed over a period of time. I haven't seen any AFL club doing much in this areas, Richmond should pounce.

Richmond should increase its scope of activity.

Mentone here and I reckon I see more Richmond stickers on cars than anything else. In fact I think I see more Hawks and Dees here than Saints. To be honest I hardly see any Saints support at all. They've lost the zone.

[Rampsation]

Agree Mentone and Parkdale should also be in the list of targeted areas. St Kilda has lost the zone, no one is working it from what I can see, its a high income, high disposable income zone, Richmond should come in here and start developing a big presence. I think real rewards could emerge for the club over time if it does.

[one-eyed]

As of 01/02/2018

71,012

[one-eyed]

As of 02/02/2018

71,184

[one-eyed]

As of 03/02/2018

71,302

[one-eyed]

Club membership tallies - 03/02/2018

Adelaide       72,096*
Richmond     71,302
Hawthorn     60,100
Essendon     56,000
Port Adel.     52,224
Geelong       48,654
Carlton        39,192
Sydney        38,449
W.Bulldogs   33,346
St Kilda        31,633
Melbourne    30,577
North Melb.  29,712
Brisbane      15,186
GWS Giants 14,476
Gold Coast    7,431


Collingwood, West Coast, Fremantle - N.A.

* Includes the Crows' emailing list.

[one-eyed]

Our membership slogan for this year is "THE HUNT IS ON".

We're aiming for 90k members.


https://membership.richmondfc.com.au/?utm_source=rfcwebsite&utm_campaign=membership&utm_medium=menulink

[one-eyed]

As of 05/02/2018

71,474

[cub]

80 would be pushing- Struggling to see where they will come from with reserved seating all gone.
And no email lists 

[Rampsation]

Our membership slogan for this year is "THE HUNT IS ON".

We're aiming for 90k members.


https://membership.richmondfc.com.au/?utm_source=rfcwebsite&utm_campaign=membership&utm_medium=menulink

Great commercial ad by the club. One of our better efforts IMHO. 90,000 is a good target, less than 19,000 to go. Considering the 95,000 crowds we were getting in the finals, I think its possible.

[one-eyed]

Richmond has declared ‘The Hunt is On’ in 2018, as the Tigers launch their membership campaign ahead of the upcoming AFL season.

The Club launched its new membership campaign that will feature a series of short videos that narrate the similarities between tigers of the animal kingdom, and the Richmond team and its supporters.

The video documents and observes fierce tigers in the wild, Richmond’s fighting and relentless spirit, along with the Club’s loyal and united army of supporters.

“Our members and supporters are a powerful force of this football club,” Richmond CEO Brendon Gale said.

“The Tiger Army have been with us on a great journey for a long time, and we were all able to celebrate together last year during our finals campaign and premiership win.”

The Club is aiming to reach an AFL membership record of 90,000 members in 2018.

“We know it’s a big membership target, but we want as many of our fans as possible to be with us on this journey - it really is something special to be part of the Richmond Football Club.”

http://www.richmondfc.com.au/news/2018-02-05/the-hunt-is-on-in-2018

[one-eyed]

Here's the new membership video:

http://www.richmondfc.com.au/video/2018-02-05/the-hunt-is-on