Coach Adem Yze [merged]

[one-eyed]

Adem Yze: I don't need an aura to be Richmond coach

Sayantan Guha
Sporting News
12 March 2025

Richmond coach Adem Yze has dismissed suggestions that he lacks the presence required for the role, insisting that his approach is built on clarity and connection rather than theatrics.

Former Port Adelaide premiership player Kane Cornes recently criticised Yze, claiming he had “no oomph and no aura” as a coach.

However, Yze, now in his second season at the helm, sees no issue with his style.

“I’m a people person. I could go and have a coffee with him. But it’s not about me,” Yze told The Herald Sun ahead of Richmond’s season opener against Carlton.

“I don’t need an aura when I talk to our players. I want our players to understand this is the way we play, this is our standards, this is where we need our footy club to get to.”

Cornes' remarks stemmed from a club-released video showing Yze addressing his players, which the Tigers coach insists was a controlled representation of his actual style.

“We put that content out. We’re trying to give our supporters (a chance) to feel like they’re coming on the ride with us,” he explained.

“You want them to come on a journey. But in saying that, when you’ve got a microphone on, you do know what you’re saying and you’ve got to be careful what terminology you’re using.

“I swear a lot, and in that, I didn’t. All those things. It’s not that it’s fake, but a lot of it isn’t purely exactly who I am. It’s tempered and it’s measured.”

This isn’t the first time Yze has been in Cornes’ crosshairs. Midway through 2024, the media pundit labelled him a “cheerleader” for celebrating on the bench with players during matches.

Yze admitted that, for a brief period previously, he allowed the external noise to affect him.

“I did get caught halfway through last year, we’d lost a heap in a row and I think it might have been Kane (Cornes) said something about me barracking, and being a supporter,” he said.

“Someone sent it to me and I’ve gone out of my way not to listen … I used to as a line coach but now, if I get caught in all that I reckon I’d be pretty drained by the end of the year.”

https://www.sportingnews.com/au/afl/news/adem-yze-richmond-coach/9635860af773afd0ddabf767

[Hard Roar Tiger]

He’s had the “kiss of cornes” put on him.
Bookmark this and count how many times Cornes comments that he can’t coach. This will lead to a ripple across the media and by middle of year, the old let’s sack the coach will become the back page story.
Now he’s spot on but still…

[one-eyed]

New Richmond CEO comments on Yze’s apparent lack of aura

By Andrew Slevison
SEN
13 March 2025

Richmond’s Adem Yze has been criticised for lacking the aura required to be a successful AFL coach.

There has also been critique directed his way for being a “cheerleader” rather than a coach who has the presence to guide his players with assuredness and certainty.

Yze has already been defended by captain Toby Nankervis, who said the criticism was “unfair”, and now the club’s CEO Shane Dunne has also denied the insinuations.

Ahead of the Tigers’ Thursday night Round 1 clash with Carlton, Dunne firmly believes that Yze is confident in his own ability and comfortable in his role as the face of a rebuilding club.

“I haven’t read or heard it but I’ve certainly had plenty of people talk to me about aura,” Dunne said on SEN’s The Run Home.

“I was at a lunch today (Wednesday) and everyone was asking me about aura, so I better get my head around what aura is.

“From my perspective - and I sat in the team meeting (on Wednesday morning) - Adem has got a great presence in the room.

“The most important thing is he’s really articulate in the game plan and the players understand exactly what their roles are and what they need to do. He’s really confident in that.

“I’ve seen no issues with that at all. I think he’s in a really good position, he seems really comfortable having now had one season under his belt, he’s controlled the off-season.

“We couldn’t be more prepared for Round 1.”

https://www.sen.com.au/news/2025/03/12/new-richmond-ceo-comments-on-yzes-apparent-lack-of-aura

[Willy]

Hmm. Early days but I could be eating some words soon…

[TigerLand]

Aura Yzestralis

[one-eyed]

"He's a great coach and has got heaps of aura ... he's a gun." 😉

- Seth Campbell on Adem Yze.

AUDIO: https://x.com/1116sen/status/1900394481267994760

[WilliamPowell]

Apparently has lost huge parts of the playing group (won’t mention which player said this)

Started when he took down the photos and didn’t improve from there

The onfield “effort” and mass exodus last year would back this up

Thought about this comment driving home on Thursday night.

To do what they did and get that win there is a very clear buy in and backing of the coach.

Outside of the retirements and the 4 who walked out it makes you wonder who the large group he lost were, seeing so many have atayed.

Has me wondering how destabilising the 8 who are longer there were

[georgies31]

Apparently has lost huge parts of the playing group (won’t mention which player said this)

Started when he took down the photos and didn’t improve from there

The onfield “effort” and mass exodus last year would back this up

Thought about this comment driving home on Thursday night.

To do what they did and get that win there is a very clear buy in and backing of the coach.

Outside of the retirements and the 4 who walked out it makes you wonder who the large group he lost were, seeing so many have atayed.

Has me wondering how destabilising the 8 who are longer there were

I'll say again we had a few to many bad apples not pulling he same way last season was clear evident.

[one-eyed]

Adem Yze interview on Dyl & Friends Coaches Month!!!

AUDIO: https://open.spotify.com/episode/4r9v9mqdgqaXXr2PetEV00

Thanks to our great friends at , we are bringing you an episode with a legendary AFL coach every Monday in the month of March. This week we have Richmond coach (& the owner of the Carlton football club), Adem Yze.

Adem is a Melbourne legend with 271 games under his belt. As a player, Yze was known for his elite skills, footy smarts, and that trademark left boot. After a decorated playing career, he transitioned into coaching, playing a key role in Melbourne’s 2021 premiership and now stepping into the big chair as Richmond’s senior coach.

We chat about his journey from player to coach, the lessons he’s picked up from some of the game’s best, what it takes to build a winning culture, and his vision for the Tigers. A deep dive into footy, leadership, and the game’s evolution—this one’s a must-listen. Enjoy xx

[one-eyed]

https://www.richmondfc.com.au/video/1739961/yze-on-afl-360

[sdc01]

time to talk to longmire.....

[torch]

time to talk to longmire.....

I would be if I was Richmond.

[Diocletian]

time to talk to longmire.....

I would be if I was Richmond.

Yeah I want to actually win grand finals not just make them.

[Tiger Khosh]

Safe until 2027 imo. Don’t forget last year was a nothing year, club was in no man’s land, aging past it players / players in their prime with 1 foot out the door and no top end young talent coming through. Season 2025 club commits to a full rebuild, don’t think any coach is getting sacked in the 1st 2 seasons of a rebuild.

[WilliamPowell]

Safe until 2027 imo. Don’t forget last year was a nothing year, club was in no man’s land, aging past it players / players in their prime with 1 foot out the door and no top end young talent coming through. Season 2025 club commits to a full rebuild, don’t think any coach is getting sacked in the 1st 2 seasons of a rebuild.

👆👆

He isn't going anywhere. Yes he had a shocker in the box on Saturday but the over reactions here are staggering.

It's funny, majority want us to finish bottom 2, have said 2025 is going to a shocking year as we rebuild and that exactly what's looking like happening and people are complaining

Can't have it both way folks