Young Tigers to the fore
9:11:37 AM Mon 23 October, 2006
Paul Gough
Sportal for afl.com.au
Richmond's marketing manager Trent Jacobs said the club decided it was time to focus more of its membership and marketing strategies on the youngsters that have provided success-starved Tiger fans with so much hope over the past two years.
"We felt it was time to reposition the club and, rather than focus on what was, focus on what is going to be," he told Sportal.
Jacobs said the Tigers' membership strategy for next year also sent an important message to the club's fans.
"We are showing them (the fans) that we are trying to grow our champions from within the club."
Jacobs said there was another key reason the Tigers had decided to go with players that were aged between 19-21 and that is because they are the same age as the age bracket of the fans the Tigers desperately need to attract if they are to boost their membership up to the level of rival Victorian clubs such as Collingwood and Essendon.
"We are strong in membership from people aged from their mid 30's up to late 50's and early 60's because of the success we had in the 1960's, 70's and early 80's," Jacobs said.
"And we are strong in terms of members aged up to 18 because they are children of those members but it is the generation in between that we have missed because of our lack of success in recent times."
"And that age group - Generation Y - best identify with our young group of players who are in their early 20's."
Full article at:
http://richmondfc.com.au/default.asp?pg=news&spg=display&articleid=303982