Luxbet officially our new major co-sponsor

[bojangles17]

With 2/3s of companies tightening their belts due to the current climate you would hope our plan B involves someone in the other 1/3.

The current cirtcumstances make the task alot tougher though not impossible, with declining revenue streams ...companies will be far more prudent in how they allocate their marketing budget...In reality AFL sponsorship can represent real value over and above short burst advertising campaigns...The key is that marketing spend is fluid, it doesnt stop per se....The bar has just been raised on our folks to demonstrate we're the REAL deal, I'm comfortable we're in good hands to deliver on that

[mightytiges]

With 2/3s of companies tightening their belts due to the current climate you would hope our plan B involves someone in the other 1/3.

The current cirtcumstances make the task alot tougher though not impossible, with declining revenue streams ...companies will be far more prudent in how they allocate their marketing budget...In reality AFL sponsorship can represent real value over and above short burst advertising campaigns...The key is that marketing spend is fluid, it doesnt stop per se....The bar has just been raised on our folks to demonstrate we're the REAL deal, I'm comfortable we're in good hands to deliver on that

Yep the bar has been raised for us to show we're the real deal. The question is which company will fork out $1,000,000+ in the current climate to be a joint sponsor on the back of our jumper before we demonstrate whether we are the real deal and more importantly the national exposure that comes with it after decades of disappointment.

[WilliamPowell]

I'm comfortable we're in good hands to deliver on that

Yeah I tend to agree.... I think it may take a little while (I dont' think we can put a timeline on it now) but as I said yesterday I think we have the better brand in the market place than the other 2 out there looking with us

[the_boy_jake]

Yep the bar has been raised for us to show we're the real deal. The question is which company will fork out $1,000,000+ in the current climate to be a joint sponsor on the back of our jumper before we demonstrate whether we are the real deal and more importantly the national exposure that comes with it after decades of disappointment.

You know, a sponsor might just get better exposure waiting until close to the season (or even a couple of rounds in) to make an announcement.

Pretty comfortable we won't have trouble finding someone.

[mightytiges]

Yep the bar has been raised for us to show we're the real deal. The question is which company will fork out $1,000,000+ in the current climate to be a joint sponsor on the back of our jumper before we demonstrate whether we are the real deal and more importantly the national exposure that comes with it after decades of disappointment.

You know, a sponsor might just get better exposure waiting until close to the season (or even a couple of rounds in) to make an announcement.

Pretty comfortable we won't have trouble finding someone.

The only problem with that is the new sponsor wouldn't have their logo on the back of our jumper if they/we waited until then. It's going to unfortunate enough that all the membership forms and info will be sent out with just DSE on it and not the new sponsor as well. The same thing happened last year IIRC when we signed up DSE late in 2007.

[bojangles17]

With 2/3s of companies tightening their belts due to the current climate you would hope our plan B involves someone in the other 1/3.

The current cirtcumstances make the task alot tougher though not impossible, with declining revenue streams ...companies will be far more prudent in how they allocate their marketing budget...In reality AFL sponsorship can represent real value over and above short burst advertising campaigns...The key is that marketing spend is fluid, it doesnt stop per se....The bar has just been raised on our folks to demonstrate we're the REAL deal, I'm comfortable we're in good hands to deliver on that

Yep the bar has been raised for us to show we're the real deal. The question is which company will fork out $1,000,000+ in the current climate to be a joint sponsor on the back of our jumper before we demonstrate whether we are the real deal and more importantly the national exposure that comes with it after decades of disappointment.

Getting a deal over the line isnt necesarily contingent on precisely where we finish, we could demonstrate significant national exposure this year...One of the gains in playing Sunday is full color pics in Monday daily paper...thats the kinda stuff potential sponsors do the crunch on ...a finals berth is cream on the cake as the exposure is extended and very much focussed

[Moi]

Schweppes just sponsored a race at the cup, and their colours are black and yellow.
Are they a sponsor of ours?

[mightytiges]

Schweppes just sponsored a race at the cup, and their colours are black and yellow.
Are they a sponsor of ours?

Nup. I think they (Cadbury/Schweppes) would conflict as a competitor to Coca-Cola Amatil who sponsor the AFL and AFL clubs. Although that may change in the future as Cadbury and Schweppes have demerged in the US and may do so in Oz as well and Coca-Cola have signalled interest in buying Schweppes.

[one-eyed]

I can't remember if this has been mentioned already or not but Chris88 on Y&B says Laguna Whitsunday are also gone as the coach's sponsor.

[WilliamPowell]

I can't remember if this has been mentioned already or not but Chris88 on Y&B says Laguna Whitsunday are also gone as the coach's sponsor.

Would like to know where he heard that one Mr One-Eyed  not sure that is accurate at this stage

[mightytiges]

I can't remember if this has been mentioned already or not but Chris88 on Y&B says Laguna Whitsunday are also gone as the coach's sponsor.

Would like to know where he heard that one Mr One-Eyed  not sure that is accurate at this stage

That would mean Casey isn't sponsoring us anymore if it was true  ???.

[WilliamPowell]

I can't remember if this has been mentioned already or not but Chris88 on Y&B says Laguna Whitsunday are also gone as the coach's sponsor.

Would like to know where he heard that one Mr One-Eyed  not sure that is accurate at this stage

That would mean Casey isn't sponsoring us anymore if it was true  ???.

Casey/Laguna - separate things MT. Casey bought Laguna Whitsundays to the Club....

And just on sponsors, I notice that AFG have been removed fromt he RFC web-site and a new Dick Smith logo has been loaded

Also, if you go to the bottom of the main page Laguna Whitsundays are still listed as a sponsor, along with Auslab, Reebok and HostPlus.

I would think that the logo would be gone if the sponsor gone 

[mightytiges]

Casey/Laguna - separate things MT. Casey bought Laguna Whitsundays to the Club....

Cheers WP  . I only thought Casey was because when he was Prez he was often linked to Laguna in the media.

Tigers' president Clinton Casey a successful property developer who is linked to one of the club's major sponsors, the Laguna Whitsundays Resort

http://oneeyed-richmond.com/forum//index.php?topic=2068.0

And just on sponsors, I notice that AFG have been removed fromt he RFC web-site and a new Dick Smith logo has been loaded

Also, if you go to the bottom of the main page Laguna Whitsundays are still listed as a sponsor, along with Auslab, Reebok and HostPlus.

I would think that the logo would be gone if the sponsor gone 

I noticed that too and wondered if we might end up with the new Dick Smith logo on our guernsey next year.

AFG is also not anymore listed on the club sponsors page.

[one-eyed]

Sponsor bails out on Tigers
Sam Edmund | November 07, 2008

RICHMOND has been gutted by the collapse of a lucrative sponsorship deal with global insurance and financial services giant AIG.

The Tigers, who were poised to use the financial powerhouse as a back-of-jumper partner, now have to re-enter the marketplace to find a major sponsor before next season.

The AIG deal was believed to be worth $800,000 a season over three years and would have seen the company join Dick Smith Electronics as co-major backers of the Tigers.

But AIG executives, increasingly concerned about the global financial crisis, pulled the pin last month.

The American-based company had also become wary of any negative publicity.

Less than a week after the US Government committed $85 billion to bail it out, AIG executives blew $440,000 on a week-long retreat at a luxury resort in California.

Sources said Richmond was stunned by the decision, which came after several months of negotiations and repeated verbal assurances that the deal was as good as done.

Comment was sought from AIG yesterday.

A Tigers spokeswoman said the club had started looking for another major sponsor.

"We have been engaged with a number of parties regarding sponsorship and continue to be involved in further discussions," the spokeswoman said.

"No heads of agreement had ever been executed with AIG and AIG has since confirmed that they will not be pursuing a sponsorship with the Richmond Football Club."

"This is a very opportune time to be associated with the Richmond Football Club.

"Notwithstanding the on-field performance, there are some very exciting factors including the Punt Rd redevelopment and a very favourable draw that includes 16 free-to-air games."

http://www.news.com.au/heraldsun/sport/afl/story/0,26576,24614005-19742,00.html

[Moi]

For a company that had major problems in the US, to place all of your eggs in one basket with the Australian arm of said company is a worry.
If AIG wanted to prove it was a separate entity from its US parent, or however these things work, they would have tried to emphasise this and signed with the Tiges as soon as they could.   If I was AIG Australia, I would have wanted to impress on people that the troubles in the US have no reflection on its operations in Australia and signed up with the Tiges.  The fact they didn't should have been a sign that maybe we should have looked somewhere else and a lot sooner than now.
Hopefully, they have another sponsor in line to take up the slack.