Anything less than $1.0 million a year from the 2nd sponsor would in my opinion be a failure. The club needs to ensure that it doesnt devalue the brand. Richmond is a good brand, whilst Dick Smith may be the bigger sponsor, we should ensure that whoever comes on board pays a fair and reasonable price. The rumours of $800,000 a year being the number required by us, shows that we are not really valueing our brand at its proper value. Indeed I would have thought $1.2 million to $1.3 million would be about the proper rate.