Blues cash in on arrival of Judd
By Chip Le Grand, The Australian, October 06, 2007
WHATEVER you read over the next seven days, know this: Chris Judd will be at Carlton next year. The deal with West Coast is not done but nor will it be undone by any trade-week nonsense.
West Coast knows this to be true and so do the Blues. And so does the most sought-after player in Australian football.
Carlton chief executive Greg Swann puts a conservative value of $1 million on that photo-opportunity alone. Just imagine what will happen when Judd starts playing. Or when Carlton actually starts winning games.
Rob Mills, the chief executive of Gemba, a sports, media and entertainment consultancy, has studied the Carlton brand and describes it as the "most underperforming franchise in the AFL".
...
"Now we have snared the best player in Australia," Swann said.
Not quite yet, West Coast would point out. But soon enough.
Full article at:
http://www.foxsports.com.au/story/0,8659,22539099-23211,00.html