Bang on Tiga. No one needs to be familiar with Zeigeist, Loose Change, or subscribe to fruit loops like Alex Jones to understand that war is business and unless there is money to be made then it just won't happen.
I wonder how long it will be until it goes more Orwellian, where people don't know the 'enemy' and Big Brother changes that 'enemy' on a whim. Oh wait... It's just about like that already.