Another hit to the Bombers' bottom line ...
Essendon drops ticket costs as crowds start to fallGrant Baker
Herald Sun
February 11, 2016 8:00pmESSENDON will cut ticket prices at several of its games this year.
Attendances fell in the second half of 2015 as the supplements scandal continued and the team’s performance declined.
The average Essendon crowd was about 45,000 in 2012 but only 40,600 last year.
Essendon, along with Carlton, set a $60 top price for tickets at the MCG last year — $5 less than most rivals — and they are again expected to set a lower mark this year.
Top prices at Etihad Stadium are expected to remain about $65.
The club is confident games such as Anzac Day and Dreamtime at the ‘G as well as the new Country Round theme match against Geelong will see it maintain good attendance levels in the first half of the season — despite fielding a greatly weakened side.
But a less commercially appealing fixture in the second half — including several Sunday afternoon games against interstate opponents — will present a greater challenge.
http://www.heraldsun.com.au/sport/afl/essendon-drops-ticket-costs-as-crowds-start-to-fall/news-story/6b3e0cca86a147c2d151b81c8e52838d