The stronger clubs are those with a large supporter base that win premierships consistently. Not having an alternate jumper has had no relevance to the success and the status of Collingwood and Essendon. They would be financially even stronger if they had alternative jumpers IMO.
So why do it? It comes down to ‘what are Clubs willing to do for money’. And these days, it seems that any easy way out is a good option.
The easiest thing in the world for Clubs to do is have an alternative jumper to raise revenue. And if they do that, what else are they prepared to ‘give up’ for money?
For me this is a far greater issue than just having an alternative jumper, because as soon as Clubs and supporters start conceding in one area, for whatever reason, the flow on effect is inevitable, even if some can’t see it. People are now saying it’s ok to have an away strip, if it means more money for the Club.
Survival of Clubs is vital, but at what cost? What if the Club says, we need more money, let’s go sell a couple of home games to another Club. Or let’s move all our home games to Telstra Dome because we are guaranteed X amount of dollars? Or let’s change our name, or …
The Clubs that have changed the most are ‘surviving’. It hasn’t made them stronger, better, more successful or assured their existence. It’s just bought them time and because they’re happy to take the easy money, they never set concrete foundations for a better existence and their methods ensure that they continue to struggle.
And if we’re happy to follow the lead of those who struggle, we should be concerned about the direction our Club is taking.
This competition is already unrecognisable from even five years ago and the only thing that keeps some of us even remotely interested is that we still have a Club we have an emotional attachment to, because we can identify with it.
Things change with time, but how and why they do need to be considered, to determine whether it was change for the better or just change for change’s sake.