Marching Saints keen to use Fighting Tiger blueprintNathan Schmook
afl.com.au
March 22, 2014 ST KILDA is hoping to match the financial recovery of rival Richmond with the establishment of its own donations fund, which will play a key role in the club's ambitious plan to win its second premiership by 2020.
After launching the Fighting Tiger Fund in 2011 with debts of more than $4.5 million, Richmond has been able to clear its books, upgrade its facilities at Punt Road Oval and increase resources to its football department.
As part of the strategic plan unveiled at its 2014 season launch, St Kilda is aiming for a similar improvement in its finances, underpinned by the Saints Marching Fund.
General manager future fund/foundation Glenn Tanner, who has overseen the development of the Marching Fund, said Richmond's fundraising efforts had been a success worth taking note of.
"If you look at some of the other AFL clubs and charities that have been successful in setting up foundations, in our industry the Fighting Tiger Fund has been as good as any, in what it's been able to achieve," Tanner told AFL.com.au.
"We've done a lot of research and met with all the other clubs and other charities and organisations that have set up similar foundations.
"So the key was to really understand what the foundation existed for … what its cause was.
"The Fighting Tiger Fund was certainly an example of how it can be done well."
http://www.afl.com.au/news/2014-03-22/tiger-blueprint-for-saints