Should be ignored, he’s an idiot trying to be relevant
The sad thing about him is that he has a lot more experience than most people across the entire enterprise at AFL level. Player, player manager, small business owner and he is a qualified teacher, so he is no slouch. I have been to a football function where he was a key speaker, and he spoke well with obvious knowledge of what he was talking about.
But as you say, instead of making relevant comments on the stuff I think he clearly knows, he carries on with amateurish garbage designed to inflame people which he can't substantiate.
That kind of footy coverage went out years ago (Kane Cornes excepted, but then he mainly appeals to the idiot South Australian fringe).
After his 'scandal' with the St Kilda schoolgirl he reached a fork in the road. He chose the path he is on, but I think he chose poorly. Instead of doing his time and looking for an opportunity to make a worthwhile contribution to the game at a later date, like replacing Mark McLure in any commentary on the game, he chooses to carry on with this garbage.