I actually think that $2.5mil number is interesting and actually highlights a point in that you have to take each "prop" you sell and then look at the over all sponsorship $$$ you get
Here's what I mean
Peolpe have been critical in the past about what we "sell" our jumper etc for. People have got annoyed when clubs like the Bulldogs announce they are getting say $2.5 mil a year from Mission (as reported in the papers). But that $2.5 mil is for front & back of the their jumper, shorts and naming rights for one of the buildings at Whitten Oval. $2.5 on its own sounds impressive but when you look at everything it covers it doesn't sound as good
Now Essendon are saying they want $1.5mil for the front of their jumper, $700k for their new venue and the same article says they are getting $5 mil over 3 years for the back of the jumper ($1.67mil p.a.). Now that's $4.1 overall.
Now look at us (and the numbers I am using are part "what if" & guestimates based on the media's clueless guessing
). We are supposedly getting $1.6mil from ME Bank, say $1 mil from Bingle, another $1 mil from Jeep, and say $300k from Clive Peeters if those numbers are ballpark then that's $3.9mil a season
Which means we are tracking much better than the Dogs, and not as far away from the Bombers (who are considered a big getter of sponsor $$) than people think ... Perhaps we are not the basket case sponsorship wise that people have been thinking/saying.
Make no mistake the Tiger is stirring on so many levels
